Reed’s, Inc. Announces Distribution Agreement with Golden Sweet Company, Inc.

LOS ANGELES–(BUSINESS WIRE)–Reed’s, Inc. (NASDAQ:REED) (OTCBB:REEDP), maker of the top-selling sodas in natural food stores nationwide, announced today that it has reached a distribution agreement with Golden Sweet Company, Inc., a direct store distributor in the San Francisco Bay area. Golden Sweet Company will immediately begin carrying the full line of Reed’s and Virgil’s branded products, including Reed’s Candy and Sonoma Sparklers for direct store delivery.



“High quality direct store distributors such as Golden Sweet Company are at the forefront of understanding consumers’ desire for all natural premium products such as Reed’s. We see this as a win-win strategy and we are excited to have the opportunity to work with Golden Sweet.”



“Golden Sweet Company is fast-growing provider of upscale natural premium branded and gourmet items to major chain super stores, independent grocery stores, natural grocery markets, and super produce markets,” noted Chris Reed, Founder, Chairman and CEO of Reed’s, Inc. “Reed’s line of unique, top selling natural sodas and ginger candies is a perfect fit for Golden Sweet Company’s gourmet and natural product offerings, and gives us the opportunity to expand into the greater San Francisco Bay area. The greater San Francisco Bay Area is an extremely important market to develop for our brands. This marketplace is, without a doubt, our Sweet Spot.”



Bob Lyon, Western Region VP of Sales at Reed’s, Inc., commented, “High quality direct store distributors such as Golden Sweet Company are at the forefront of understanding consumers’ desire for all natural premium products such as Reed’s. We see this as a win-win strategy and we are excited to have the opportunity to work with Golden Sweet.”



About Reed’s, Inc.



Reed’s, Inc. makes the top selling natural sodas in the natural foods industry sold in over 10,500 natural food markets and supermarkets nationwide. In 2009, Reed’s started producing Private Label natural beverages for select national chains. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. The Company owns the top selling root beer line in natural foods, the Virgil’s Root Beer product line, and the top selling cola line in natural foods, the China Cola product line. Recently, Reed’s introduced its ‘Reed’s Rx’ line of ginger-based nausea relief products for the drug store market and acquired the Sonoma Sparkler brand, a sparkling juice celebration drink with an established customer base. Other product lines include: Reed’s Ginger Candies and Reed’s Ginger Ice Creams.



Reed’s products are sold through specialty gourmet and natural food stores, mainstream supermarket chains, retail stores and restaurants nationwide, and in Canada, as well as through private label relationships with major supermarket chains. For more information about Reed’s, please visit the company’s website at: http://www.reedsgingerbrew.com or call 800-99-REEDS.



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About Golden Sweet Company, Inc.



Golden Sweet Company, Inc. founded in 1988 in San Francisco, is a growing provider of American and European gourmet products and natural organic foods and confections. The company continues to expand its product line and currently carries imported organic items from Germany, Holland, Italy, Switzerland as well as the United States, among other countries. Golden Sweet’s customers include major chain super stores in the San Francisco Bay area, independent grocery stores, natural grocery markets, super produce markets, and mom-and-pop stores. For more information, please visit: www.goldensweetinc.com