Honest Tea Unveils First Bottled Tea Sweetened With Organic Stevia

NEW YORK – (June 28, 2010) – Honest Tea®, the nation's top-selling organic bottled tea company, is launching Passion Fruit Green Tea with Maqui Berry, the first ready-to-drink organic bottled tea naturally sweetened with organic stevia.  Honest Tea will be unveiling it for the first time this weekend at the Fancy Food Show. 

Passion Fruit Green Tea with Maqui Berry is a delicious blend of USDA-certified organic green tea that combines sweet and tart notes of passion fruit with maqui berry, the South American superfruit.  It is the first zero calorie tea naturally sweetened with organic stevia extract,a leafy plant native to South America that is sweeter than sugar, but does not contain any calories, to join Honest Tea’s PET line of innovative teas and thirst quenchers.

As part of the new variety’s launch, Honest Tea is partnering with Susan G. Komen for the Cure®. Bottles will be outfitted with limited-edition Komen for the Cure pink labels and caps and Honest Tea is donating $100,000 this year to Komen to help in the fight against breast cancer. Like all of Honest Tea’s green teas, Passion Fruit Green Tea is brewed with organic tea leaves and is loaded with the cancer-fighting antioxidant EGCG, epigallocatechin gallate.

“This drink took longer than usual to develop. We’ve been working with stevia leaves for years," said Seth Goldman, president and TeaEO. “First it wasn’t allowed as an ingredient in beverages, and then once it gained FDA approval, it was hard to formulate a drink that met our goals for taste and function.  But after a lot of hard work, we’ve surprised ourselves with how delicious it tastes.”

Passion Fruit Green Tea with Maqui Berry will be available at a suggested retail price of $1.79 at a variety of retail stores in New England and the Mid-Atlantic starting in July 2010 and in expanded distribution to the west and east coasts in September.  The drink has 0 grams of sugar and 0 calories per 8 fl. oz. serving.

For more information, visit the Honest Tea® booth #1156 or www.honesttea.com.  

About Honest Tea®
Honest Tea® is the nation's top-selling organic bottled tea company with a mission to make great-tasting, truly healthy organic beverages sweetened with less sugar and fewer calories than most bottled beverages. Honest Tea's product lines include: Honest Tea ready-to-drink bottled teas in glass and PET #1 bottles, Honest Ade organic thirst quenchers and Honest Kids drink pouches. In the past year the company launched Honest Mate, bottled yerba mate drinks, and Honest Kombucha, a line of fermented tea drinks. All varieties are USDA-certified organic and most teas are Fair Trade Certified™. Since Honest Tea was founded in Bethesda, Maryland in 1998, the company has sustained an annual compound growth rate of more than 60%. Honest Tea has been continuously recognized for its impressive growth and mission-driven business practices. In addition to being named one of The Better World Shopping Guide's "Ten Best Companies on the Planet based on their overall social and environmental record," Honest Tea recently received Greenopia.com's coveted 4-Leaf Rating as "the greenest beverage company" for the second year in a row.

For more information, visit Honest Tea online at www.honesttea.com.

About Susan G. Komen for the Cure®

Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure and launched the global breast cancer movement. Today, Komen for the Cure is the world’s largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Komen Race for the Cure®, we have invested nearly $1.5 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit komen.org or call 1-877 GO KOMEN.