Tough Mudder Adds FRS® Healthy Performance(TM) as the Official Natural Performance Energy Products Partner of the Tough Mudder Event Series

BROOKLYN, N.Y., July 26, 2011 /PRNewswire/ — Tough Mudder, Probably the Toughest Event on the Planet, announced today that The FRS Company, a leader in natural performance beverages and chews, will be the official natural performance energy products partner for the Tough Mudder event series.

As part of the partnership, FRS will provide product sampling at the starting line to help provide participants the sustained energy needed for completing the action-packed course.  The patented FRS® Healthy Energy® formula features the all-natural antioxidant Quercetin, found naturally in fruits and vegetables, with green tea catechins and seven essential vitamins to help increase participant performance during Tough Mudder events.

“Providing energy to Tough Mudder participants by arming them with the extra stamina needed to endure one of the toughest one-day challenges out there is a great opportunity,” said Jaclyn Rodriguez, Director Channel and Sports Marketing for The FRS Company.  “We know how important it is to boost physical and mental endurance during these events, and we are thrilled to be partnering with the Tough Mudder Series.”

In addition to being the official starting line sponsor, FRSwill offer monthly training tips on the Tough Mudder and FRS® Healthy Energy® Facebook pages to help eager participants prepare for the Tough Mudder events. They will also sponsor the “Prepare to Succeed” award where participants will have the ability to upload their greatest training moments to Tough Mudder’s Facebook Page.

“FRS Healthy Performance is the category leader in natural performance energy, and this partnership is an example of our dedication to providing our participants the finest products on the market,” said Dan Weinberg, Director of Business Development for Tough Mudder. “Having FRS Healthy Performance at the starting line, and with the creation of FRS Healthy Performance training videos, our participants have more potential to maximize performance.”

Founded in 2009, Tough Mudder is the nation’s fastest-growing and most-recognized endurance series with nine remaining tour stops in 2011. Unlike other traditional endurance events or mud runs, Tough Mudder events are constructed by British Special Forces to offer a 10-12-mile trail-running experience like no other. Located outside major metropolitan cities, courses are based on rugged terrain, featuring steep inclines and water hazards and highlighted by 18-25 military-style obstacles testing one’s fitness, strength, stamina, mental grit, teamwork and toughness.

With a unique crossover appeal for high-performing endurance athletes, fitness enthusiasts, risk-taking adrenaline junkies and conservative commoners alike, Tough Mudder events were created to test individual limits in a one-day challenge that showcases the core characteristics of will, intensity, camaraderie and teamwork. Tough Mudder events are not timed and are won by all those capable of completing the course.

Tough Mudder participants have raised over $1,000,000 in support of its official charity partner, the Wounded Warrior Project, a non-profit organization aimed at helping American servicemen and servicewomen who have been severely injured in combat. The company’s goal is to raise over $2 million in 2011.

FRS proudly sponsors Team4Mil, the competitive cycling team for the Wounded Warrior Project, and supports all they do to aid severely injured service men and women. In an effort to increase awareness and support for the WWP, FRS will begin fueling Wounded Warrior Soldier Rides throughout the nation this summer.

About Tough Mudder

Tough Mudder Events, LLC was founded in 2009 by Will Dean and Guy Livingstone. Considered as “Probably the Toughest Event on the Planet,” each Tough Mudder endurance challenge is designed by British Special Forces and consists of a unique 10-12 mile trail run over rugged terrain, featuring steep inclines, water hazards and 18-25 military-style obstacles testing one’s toughness, fitness, strength, stamina, mental grit and teamwork. The 2011 Tough Mudder series includes 14 events taking place across various cities in the U.S. For the schedule of event dates and locations, visit

About The FRS Company

FRS® Healthy Performance(TM) products are offered in ready-to-drink cans, re-sealable bottles, liquid concentrates, soft chews and powdered drink mix forms to meet the needs of active lifestyle consumers.  FRS uses the super antioxidant Quercetin, found naturally in many fruits and vegetables, combined with a patented mix of vitamins and other antioxidants, to provide sustained natural energy.  A large body of existing scientific research demonstrates the positive fitness and performance effects of Quercetin and the patented FRS formula.  FRS products are championed by professional athletes such as seven-time Tour de France winner Lance Armstrong, NFL star Tim Tebow, Captain of the US Women’s National Soccer Team Christie Rampone and over 20 professional sports teams.  Since 2007, FRS has united with Team LIVESTRONG to aid in the fight against cancer.  In June 2010, FRS signed an agreement with PepsiCo to distribute the FRS product line in grocery, drug, mass merchandise and club store chains nation-wide.  The venture capital and private equity firm, Oak Investment Partners, is a major investor in FRS. Visit to purchase online or to locate a retailer.

SOURCE  Tough Mudder

Tough Mudder

CONTACT: Mike Iwamasa, +1-562-546-6015,, for Tough Mudder

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