Adina Expands with DPSG’s Southwest Business Unit

Texas, Oklahoma, New Mexico and Colorado to add Adina’s line of all natural beverages to its portfolio

(Norwalk, CT)  Nov 7, 2011 –Norwalk CT based Adina For Life, Inc., creators of Adina all natural beverages, today announced they will partner with DPSG’s southwest business unit to distribute Adina’s line of all natural vitamin enriched fruit flavored beverages. The kick off will start as early as mid-November in select divisions throughout DPSG’s 4 state territory and continue for the next several months throughout DPSG’s entire southwest business unit, which covers Texas, Oklahoma, New Mexico and Colorado. Adina currently uses a DSD distribution network to distribute its products in 32 U.S. states including HI.

The launch will initiate with six skus including 3 USDA organic and fair trade certified 70-calorie baseline flavors and three zero calorie flavors. The baseline flavors will include Orange Mango with Chamomile, Pomegranate Acai with Yumberry, and Cranberry Grapefruit with Goji. The three Adina zero calorie flavors will include Wild Black Cherry with Resveratrol, Maqui Melon with Tulsi–and Adina’s newest zero cal flavor–Blood Orange with Mangosteen.  Adina’s zero calorie line extension launched April 2011 to rave reviews as one of the best-tasting zero calorie beverages on the market today. Adina’s line of all natural zero calorie drinks are naturally sweetened with a proprietary stevia blend providing a great-tasting finish without the calories or lingering aftertaste.

“DPSG is a key partnership for Adina and an important step in our long-term growth plan” said Norm Snyder, President and Chief Operating Officer at Adina. “The southwest business unit is DPSG’s largest division, which represents a tremendous opportunity for Adina to expand its distribution footprint while providing these new retail accounts with the quality service DPSG is known for. “We are pleased to partner with Adina in offering their line of great tasting premium beverages to our customers,” said Rodger L. Collins, Dr Pepper Snapple Group president, packaged beverages. “Their products complement our portfolio well and deliver on emerging consumer trends.”

Adina’s entire line of beverages are made with all natural ingredients–never anything artificial–and contain a 200mg blend of organic fruit and herbal extracts used for centuries as a natural way to restore harmony and wellness.  Adina’s proprietary fruit and herbal package contains lemon balm, valerian, chamomile, hibiscus, basil, lemon verbena, tulsi, rooibos, and amalaki organic extracts.

In addition to using only premium all natural ingredients, Adina’s products are also, Fair Trade certified, Gluten Free and Kosher, providing consumers with a responsible and better for you refreshment alternative in each 14-ounce glass bottle. “We understand our customers demand for healthier refreshment options and will build our franchise on filling that need,” said Bruce Burke, Adina’s Chief Marketing Officer.

All of Adina’s products are perfectly balanced with refreshing fruit notes, enriched with vitamins, and contain a key functional ingredient. Goji used in the Cranberry Grapefruit flavor has been used for more than 3,000 years to promote good health. Chamomile used in Adina’s Mango Orange has long been used as a holistic remedy to fight colds and calm nerves, while Yumberry used in the Pomegranate Acai is known to reduce blood pressure and lower bad (LDL) cholesterol. Resveratrol found in Wild Black Cherry aids in slowing down cellular damage, giving cells added energy for self-repairs. Tulsi, which is used in the new Maqui Melon product is a nerve tonic used to sharpen focus and memory, and Mangosteen used in the new Blood Orange flavor has been identified as a powerful source of anti-oxidants and used to promote health.

Adina’s all natural fruit drinks are sold in 14-ounce, single-serve glass bottles and have a suggested retail price of $1.49-$1.69.

About Adina for Life:

Adina for Life, Inc., was created by a pioneering team of entrepreneurs from Odwalla®, and SoBe®. Inspired by a vision to create a world that “Drinks No Evil,” these industry innovators came together to grow Adina and change the way the world does business—one drink at a time. The company is dedicated to producing great-tasting, better-for-you fair trade beverages, using only natural and/or USDA organic, directly sourced ingredients from around the world.

Adina natural beverages has three product lines: Adina Holistics flagship line of all natural vitamin enriched fruit drinks launched in May 2009; Adina Barista Brews all natural coffee drinks launched in Sep 2008; Adina Organic Tribal Blends, an organic fair trade line of exotic gourmet coffees and tea, launched in late 2007. For more information: