WOODBURY, NY — AriZona Beverages is pleased to announce its brand partnership with new product rating and review web site, Consmr.com. Launched earlier this month, Consmr is generating buzz surrounding its unique consumer/product interaction that not only creates a consumer community, but also extends farther into the realm of social sharing encouraging conversation around packaged goods.
Consmr, the brainchild of entrepreneurs Ryan Charles and Noah Zitsman, is like ‘Yelp’ for consumer packaged goods providing a forum to “share opinions, assist with the trial and error shopping process, and promote product discovery through friends and community,” according to Consmr co-founder and CEO Ryan Charles.
AriZona is thrilled to partner with Consmr and recognizes the importance and influence of modern social media, priding itself on being a progressive, cutting edge company. Partnering with Consmr is a great opportunity for AriZona to collaborate with an innovative and promising concept from the beginning. “We could not be more excited to be partnered with Consmr,” gushes AriZona Creative Director Wesley Vultaggio. “Social media sites like Facebook and Twitter have been pivotal in reaching out to our fans – this just seemed natural as the next step in communicating and establishing a relationship with our consumers.”
Consmr is quickly amassing a huge database of valuable product information by encouraging social conversation around packaged goods. With a promising mobile app in the works, Consmr will soon be putting product information directly in the palm of shoppers’ hands to help them make game time decisions at the grocery store. AriZona believes this start up company is well on its way to improving how people share, find, and discover everyday products.
AriZona Beverages USA LLC was founded in Brooklyn in 1971 by Don Vultaggio and John Ferolito and to this day remains a privately held and family-run American business based in Woodbury, NY. AriZona Beverages—makers of AriZona Iced Tea, waters, juices, energy drinks and sports drinks—is the leader in hot-filled beverages for the United States. AriZona’s mission is to create the highest quality products that not only look great, but also taste great and are affordable for people to buy. For more information, visit www.drinkarizona.com.