BevNET Special Rate for Natural Products Financing Event

Early bird discount extended until Friday, April 29, 2011. Simply mention “BevNET” when registering.

The Natural Products Consulting Institute and Royal River Associates announces a comprehensive seminar and networking event with expert speakers to provide entrepreneurs and executives an in-depth understanding of what it takes to raise capital.  Led by industry veterans Bob Burke & Michael Burgmaier, the seminar de-mystifies capital-raising terms and provides insights to improve odds for successfully obtaining financing. In addition, attendees will hear directly from industry-leading entrepreneurs who raised equity capital, venture capital/private equity investors, an angel investor, an investment banker and other industry experts.

To learn more about the seminar and sign up, please click here.

Topics include:

  • How do I determine my financing needs?
  • What is the best source of capital to align with my needs?
  • What’s the game plan for my business and my time horizon?
  • Finding early-stage capital
  • Demystifying valuation
  • VC Financing
  • Socially-responsible Capital: Right for me? Where to find.
  • Anatomy of a term sheet
  • What to expect when working with a VC
  • Role of the investment banker
  • Materials (business plan, sample presentation, financials)
  • Creating value
  • Positioning for exit

Additional expert speakers include:

•      Entrepreneurs Who Have Successfully Raised Capital

o   Keith Belling, Co-founder & CEO, PopChips; (funded by TSG Consumer)

o   Sheryl O’Loughlin, Co-founder & Chief Mom, The Nest Collective (funded by Catamount Ventures, Catterton Growth, Prolog Ventures, Bridgescale Partners and Atlas Advisors); former CEO/President, Clif Bar and Company

•      Investors/Debt Sources

o   Keith Kohler, President, The K2 Group LLC, (Debt financing options)

o   Susie Lee, Principal, TBL Capital, (funded CleanFish, Gaia Herbs, Numi Organic Tea & more)

o   Bill Shen, Vice President, Encore Consumer Capital (funded Aidells Sausage, Ciao Bella Gelato, Tarte, Zuke’s, MyChelle Dermaceuticals, Isopure and others)

o   Tom Simone, Angel Investor, Chairman Emeritus of United Natural Foods, President and CEO of Simone & Associates

o   Andrew Whitman, Managing Partner, 2x Consumer Product Growth Partners (funded gDiapers, Orabrush, Tasty Bite and more)


Michael Burgmaier is an investment banker with Silverwood Partners where he leads M&A and private placement transactions in the food & beverage/consumer products sectors.  He has raised capital for numerous companies and clients, written business plans, prepared fundraising materials, facilitated exits and served on boards of venture-backed companies. He has an MBA from the Tuck School at Dartmouth.  Contact at 508-720-3410 – or

Bob Burke is co-author of The Natural Products Field Manual and The Sales Manager’s Handbook. He is a consultant in the natural and specialty products industry since 1998 and former VP of Sales and Corporate Development at Stonyfield Farm. He has prepared numerous business plans, assisted in fund raising, advised clients on growth and exit strategies and has helped a number of companies reach a successful exit. He serves on the board of directors of Stonyfield Farm, EcoFish, Nutrabella, and American Halal. He has an MBA from Babson College. For more info, please see:;  

This seminar is sponsored by Silverwood Partners, Hanson Bridgett LLP, Flannel Brand, MEI Trade Insight, Investors’ Circle, Nutrition Capital Network, ADinfinitum and The Volkman Group.

About Silverwood Partners
Silverwood Partners is a sector focused investment bank that provides merger & acquisition advisory services, private capital financing capabilities, and financial and strategic advisory services to companies in the media communications technology, healthcare, consumer and financial services technology sectors.