Coast Brands Announces its Craft Beer Division

NEWPORT BEACH, CA (July 15, 2011) In response to an overwhelming demand from its distributor and retail partners, Coast Brands Group, LLC has announced the creation of its Craft Beer Division. Coast Brands, known for its one-of-a-kind Distributor Network and retail authorization services, has already signed two brands to its Craft Beer Portfolio: Crazy Mountain Brewery, located in Vail, Colorado and Hardtail Brewery, the World’s first “Biker” Craft Beer.

Bob Groux, Founder & CEO of Coast Brands explains, “Craft Beers, like many of our non-alcoholic brands, face challenges with distribution and chain authorizations. Beer distributors represent the vast majority of our network so it was a natural fit for us to get into the beer business. The distributors we work with have been asking us to bring them high quality crafts; now the time is right, and Crazy Mountain and Hardtail are both excellent brews.”

Located in the heart of the beautiful Vail Valley, Crazy Mountain Brewing Company was founded by Kevin Selvy and Marisa Aguilar who combined their passion for craft beer to create Vail Valley’s first production brewery. Crazy Mountain’s year round craft beer styles include its flagship Amber Ale, Lava Lake Wit, Mountain Livin’ Pale Ale, Old Soul Strong Belgian Golden Ale, Hookiebobb IPA and Cara de Luna Black Ale. Available in draft and smartly packaged in 12 oz cans, each style of hand crafted beer offers the brewmaster’s unique take on the traditional styles. “Coast Brands is the perfect partner for us,” Kevin Selvy states. “The vast distribution and retail market knowledge that Coast provides gives our brand instant leverage with the largest and most reputable beer distributors in the Nation.”

Hardtail Brewery, based in Johnston, Colorado, has already established a large presence in Colorado and is now ready to expand to other states. Hence, their Coast Brands partnership was formed. Available in draft and 12 oz bottles, Hardtail Lager is an Amber American Lager that is fermented cold and lagered for 30 day thus providing the active hardtail consumer a crisp full body drinkable beer, not too heavy, not too light, just right. “We are extremely excited for the expansion opportunities that Coast Brands brings to the table” says Jacob Unrein. “We are ready to enter additional markets”.

The initial focus for both craft beer brands will be California, Texas and Florida with the subsequent goal to distribute nationwide. Groux’s advice to his new craft beer clients is to expand strategically and slowly. “One of the issues that many breweries face is capacity. We want to ensure that our brands can handle the demand/volume in the target states before expanding further.”
Hardtail and Crazy Mountain have both been very well received by major distributors in the Coast Brands Network in all three markets and shipments into California and Texas should begin next month.

About Coast Brands Group, LLC

Coast Brands Group, LLC, located in Newport Beach, California, is the leading brand representation provider for companies looking to establish or expand sales and distribution to key markets in the United States. Its DSD Network is approaching 100 distributors that together reach over 100,000 retail accounts in the West, Southeast, Midwest and Southwest. Coast Brands is unique in that it represents brands to DSD distributors as well as retailers. Its impressive list of brands/clients include New Leaf Teas & Lemonades, HER, Kronik Energy, Celsius and OhYeah!, ACTIVATE and, most recently, craft beer brands Crazy Mountain and Hardtail.