Weston, FL (June 6, 2011) – h2O®, the natural spring water in a revolutionary paper bottle, announces a marketing deal with Twentieth Century Fox Home Entertainment’s Blu-ray and DVD release of Rio, this year’s sensational animated movie produced by Blue Sky Studios, the creators of the successful Ice Age franchise. On store shelves beginning late Summer through early Fall, customers who purchase Rio on Blu-ray or DVD will receive two free bottles of h2O immediately at point of purchase from participating retailers nationwide. The partnership allows participating retailers to offer its customers a nationwide sampling of h2O for free.
Rio is a comedy-adventure that centers on Blu (Jesse Eisenberg, The Social Network), a flightless macaw who acts more human than bird. When Blu, the last of his kind, discovers there’s another – and that she’s a she – he embarks on an adventure to magical Rio. There, he meets Jewel (Anne Hathaway, The Princess Diaries) and a menagerie of vivid characters who help Blu fulfill his dream and learn to fly.
“The Rio Blu-ray and DVD release will take families to an exciting and heartfelt journey to Brazil. Fans of all ages will enjoy the additional interactive features that bring to life the colors, music and magic of Rio. Partnering with the refreshing h2O product provides the perfect summer pairing,” said Mary Daily, EVP North America Marketing, Twentieth Century Fox Home Entertainment.
Challenging the conventions of traditional plastic bottled water, h2O’s aseptic paper packaging looks like a sleek bottle of the future, offering consumers one of the most environmentally friendly beverage solutions available. Made mostly from paper, instead of plastic, h2O bottles use less energy in their production and shipping, and can be recycled in a process called hydra pulping. h2O natural spring water comes from the pristine Niagara Escarpment in Canada.
“Our partnership with Rio introduces families in the United States and Canada to h2O while enjoying this great family film,” said h2O founder and president, Julie Atherton. “The partnership helps h2O increase its distribution as h2O continues to offer consumers an alternative to plastic bottled water.”
A Hollywood favorite, h2O has graced the stages of Justin Timberlake and Lady Gaga, among others. More information about h2O is available online at www.h2Ospringwater.com.
Distributed by Refreshing Ideas, LLC, h20® is “a sip in the right direction” offering today’s environmentally conscious consumer a way to enjoy the world’s most consumed beverage without contributing to the 38 billion plastic bottles that end up in landfills every year. Pristine spring water from the Niagara Escarpment is packaged in award-winning, aseptic bottle, minimizing the impact on the environment and providing a safe drinking experience with no danger of chemical leaching. h20 bottles are multi-layered, providing superior protection and insulation to keep purities in and impurities out.
About Twentieth Century Fox Home Entertainment
Twentieth Century Fox Home Entertainment, LLC (TCFHE) is a recognized global industry leader and a subsidiary of Twentieth Century Fox Film Corporation, a News Corporation company. Representing 75 years of innovative and award-winning filmmaking from Twentieth Century Fox, TCFHE is the worldwide marketing, sales and distribution company for all Fox film and television programming, acquisitions and original productions on DVD, Blu-ray Disc Digital Copy, Video On Demand and Digital Download. The company also releases all products globally for MGM Home Entertainment. Each year TCFHE introduces hundreds of new and newly enhanced products, which it services to retail outlets from mass merchants and warehouse clubs to specialty stores and e-commerce throughout the world.