SAN FRANCISCO, CA (Jul 20, 2011) – Only two months after its initial launch in over 300 California Jamba Juice® (NASDAQ: JMBA) locations, Zola® Brazilian Superfruits announced today it will expand Jamba® Daily Superfruit Shots into over 160 additional Jamba Juice locations in AZ, CO, ID, NV, OK, OR, TX, UT and WA. To celebrate this expansion, Zola and Jamba Juice plan to give away nearly 50,000 FREE Superfruit Shots to customers in these locations on Friday, July 22nd.
Jamba Daily Superfruit Shots are quick, easy, and great-tasting nutritional supplements that capture the delicious flavors and benefits of Brazilian Superfruits. The innovative shots are powered and marketed by Zola Brazilian Superfruits, one of the fastest growing makers of functional Brazilian Superfruit beverages. They are available in three delicious flavors: Açaí Antioxidant Booster, which helps fight free radicals with the antioxidant power equivalent to 112 blueberries per ounce; Cupuaçu + Mango Vitality Booster, which boosts vitality and endurance with the caffeine power equal to 1 shot of espresso per ounce; and Acerola + Caja Vitamin C Booster, which helps support the immune system with the Vitamin C power equivalent to 2 ½ oranges per ounce. A single one-ounce shot, taken once a day, provides the health benefits of Brazilian Superfruits.
“We are extremely excited to be able to take our products to more consumers across the country,” said Chris Cuvelier, CEO and Founder, Zola. “Jamba Juice is a destination for health-conscious consumers looking for great-tasting, better-for-you options that fit their healthy, active lifestyle, and the Jamba Daily Superfruit Shots offer a lot of what these consumers are looking for.”
Participating Jamba Juice locations in AZ, CO, ID, NV, OK, OR, TX, UT and WA will be offering FREE 1oz Superfruit Shots to all consumers in store on Friday, July 22, 2011, while supplies last. “The ‘Free Shot Day’ program is a great way for consumers to try the products, which will increase consumer interest and help drive bottle purchase in store and across multiple retail channels for convenient at-home use,” said Cuvelier.
Jamba Daily Superfruit Shots contain no artificial preservatives, flavors, or colors; 0g of trans fat; no added sugar; and have only 20 calories per serving.
Jamba® and Jamba Juice® are the registered trademarks of Jamba Juice Company. All rights reserved.
About Zola Company
Named “Best Tasting Açaí Juice” for the past two years, Zola is one of the fastest growing makers of functional Brazilian Superfruit beverages. Zola was the first company to bring packaged Açaí juice to the U.S., and continues to innovate with new to the world Brazilian Superfruits that consistently deliver on taste and quality. Committed to social responsibility, Zola always sustainably harvests its Açaí berries, which puts the trees at their highest and best use and ultimately helps protect the trees of the Amazon. Visit us at DrinkZola.com.