KonaRed™ Announces Widespread Distribution Throughout the Greater Sacramento Region & Idaho

Superfruit Drink Also Becomes Available in Whole Foods Markets Throughout California & Arizona

August 11, 2011, Kona, HI – KonaRed™, a 100 percent natural Hawaiian superfruit beverage derived from the fruit of the coffee plant, announced today distribution agreements with Mussetter Distributing and Superior Products Company in Sacramento, CA as well as Hayden Beverage Company in Idaho.

Through this beverage distribution partnership, KonaRed™ 16 oz bottles and 3 oz. wellness shots will be available in numerous retail outlets throughout the Sacramento Metropolitan areas, including Yolo, El Dorado, Placer, Sutter, Yuba, Nevada and Douglas counties. Additionally, the superfruit drink is available in grocery, convenience and health food stores in Idaho.  In these regions, you can find KonaRed at Nugget Markets, Sunflower and Henry’s.  In Idaho, KonaRed is available at Albertsons, Jackson Food Stores, Stinker Stations, and many local independents.

“These new distribution agreements represent an important expansion for KonaRed™ in more of our key target markets,” says Shaun Roberts, CEO and Co-Founder of KonaRed™. “We are expanding aggressively to meet our company’s ambitious goals for 2011 to be available throughout the whole of the U.S.”

Moreover, KonaRed™ expanded into all California and Arizona Whole Foods markets, the world’s largest retailer of natural and organic foods. Rapid distribution has also expanded into 50 additional Albertsons locations and 25 more BevMo stores throughout Southern California.

KonaRed™ launched earlier this year in Hawaii through Paradise Beverage distributors, which made KonaRed™ available in Whole Foods, GNC, Foodland, Times Supermarkets, KTA and many other stores throughout the state.  It is already widely available in Southern California, Montana, Oregon, Washington and Colorado.

The crisp, berry-flavored taste of KonaRed™ comes from the red, ripe fruit of the coffee plant that surrounds the coffee bean (the seed of the fruit).  100 percent natural juice, KonaRed™ Coffee Fruit extract is blended with other body loving fruits, including pineapple and apple.  It contains no coffee beans, no preservatives and no added sugar or caffeine. Boasting on ORAC Score of 7909 per serving, KonaRed™ also includes unprecedented levels of powerful antioxidants – Quinic Acid, Chlorogenic Acid and Ferulic Acid – each with protective benefits that are scientifically proven to help fight disease, suppress appetite, and inhibit inflammation. Better still, it is highly bio-available, meaning the beverage’s antioxidant properties are absorbed at the cellular level, giving the body what it needs when it needs it, naturally.

Suggested retail price is $3.99 for the 16-oz bottle and $2.99 for the 3 oz. wellness shots. Additionally, consumers can purchase the product by contacting KonaRed™ at 808.212.1553, or by visiting www.konared.com.

About KonaRed™

In 2008, KonaRed™’s executive team, led by CEO and Co-Founder Shaun Roberts, began to study the benefits of the coffee fruit in conjunction with Kona’s major coffee producers, which led to perfecting extraction methods and months of testing in leading U.S. laboratories to identify its antioxidants and their benefits.  Clinically tested and proven from this process, KonaRed™ was created. For more information on KonaRed™, please visit www.konared.com, or call 808.212.1553. We also invite fans to “like” us on Facebook, follow us on Twitter or watch us on YouTube. Taste It! Feel It! Live It!