April 8 2011, Kona, HI – KonaRed™ announced today the official launch of its 100% natural antioxidant beverage in the U.S. Powered by Hawaii’s own superfruit and complete with nature’s most powerful antioxidants, KonaRed™ has already created a stir and continues to carve out a huge niche in the wellness beverage industry: It is already available in more than 1,000 stores in Hawaii and California and the list is growing at warp speed.
“After two years of intense research and development, we are ultra-excited to bring this incredible product to the market,” says KonaRed™ CEO and Co-Founder Shaun Roberts. “KonaRed™ is uniquely sourced from premium Hawaiian, estate-grown Kona coffee fruit, so we are literally bottling up a piece of Hawaiian wellness and paradise for all to enjoy.”
The crisp, berry-flavored taste of KonaRed™ comes from the red, ripe, cherry-like fruit of the coffee plant that surrounds the bean. Roberts rediscovered the coffee plant superfruit (used for centuries in Ethiopian culture for its powerful antioxidant properties) in the mineral-rich soil of Hawaii’s Big Island coffee plantations.
KonaRed™ packs big flavor and big benefits in one bold bottle. The wellness beverage is made with 100% natural juice, blended with other body loving fruits, including pineapple, apple and raspberry, and contains no coffee beans, no preservatives and no added sugar or caffeine. KonaRed™ also includes unprecedented levels of powerful antioxidants – Quinic Acid, Chlorogenic Acid and Ferulic Acid – each with protective benefits that are scientifically proven to help fight disease, suppress appetite, inhibit inflammation and fight sickness. Better still, it is highly bio-available, meaning the beverage’s antioxidant properties are absorbed at the cellular level, giving the body what it needs when it needs it, naturally.
KonaRed™ is now available in bold, red 16 oz. bottles and 3 oz. wellness shots in grocery, convenience and health food stores in Hawaii, California and Texas, including Henry’s, Bristol Farms, Gelsons, Krogers, Sprouts, HEB markets and more. Suggested retail price is $4.99 for the 16-oz bottle and $2.99 for the 3 oz. wellness shots. Additionally, consumers can purchase the product by contacting KonaRed™ at 808.212.1553, or by visiting www.konared.com. KonaRed™ stick packs and nutritious chews are set to roll out later this year.
In 2008, KonaRed™’s executive team, led by CEO and Co-Founder Shaun Roberts, began to study the benefits of the coffee fruit in conjunction with Kona’s major coffee producers, which led to perfecting extraction methods and months of testing in leading U.S. laboratories to identify antioxidants and their benefits. Clinically tested and proven from this process, KonaRed™ was created. For more information on KonaRed™, please visit www.konared.com, or call 808.212.1553. We also invite fans to “like” us on Facebook, follow us on Twitter or watch us on YouTube. Taste It! Feel It! Live It!