Noble Juice Extends Donation Campaign with Families First to Aug. 31

ATLANTA, GA (July 26, 2011 /PRNewswire/) — Noble Juice is extending until Aug. 31 its campaign to donate up to 20 cents from the sale of its 12- and 32-ounce bottles in the Atlanta area to Families First, the leading non-profit family service agency in Georgia. The original deadline was July 31.

Noble Juice added four weeks to the campaign to participate in the kick-off event for a group of young men and women in Atlanta dedicated to the support of Families First. The event, called “Revel for a Cause,” is scheduled for Saturday, July 30, from 7 to 10 p.m., at the SweetWater Brewing Company, 195 Ottley Drive in Atlanta. For more information, visit:

“We wanted to join in on the excitement generated by these young Atlantans and their enthusiastic support for Families First,” said Quentin Roe, president and chief executive officer of William G. Roe & Sons, the makers of Noble Juice.

Roe said support for Families First is part of the company’s Noble Cause initiative in which the juice maker forms alliances with nonprofit organizations in key markets. Noble Juice’s goal is to donate $10,000 to Families First.

“We’re grateful for the support of Revel for a Cause and Noble Juice,” said Kim Anderson, chief executive officer of Families First. “We are so excited that this group of talented men and women recognizes the importance of strong communities and healthy families.”

Noble Juice in the Atlanta area is sold in the produce sections of Publix and Kroger super markets. Shoppers can download a coupon from the Families First website:

About Families First

Families First is the leading non-profit family service agency in Georgia, serving metro Atlanta for more than 120 years. The agency delivers empowering and sustainable solutions to more than 40,000 children and families each year, improving child well-being, adult self-sufficiency and parenting skills.

About Noble Juice

Noble Juice is a subsidiary of William G. Roe & Sons, the largest tangerine packer in Florida. Founded in 1927, William G. Roe & Sons is a family-owned business that grows, harvests and processes specialty citrus fruit, which it markets worldwide. The Winter Haven, Fla., company launched its Noble Juice subsidiary in 1995 with the introduction of tangerine juice.