OJO Fortified Eye Care Nectar Appoints James S. Tonkin of Healthy Brand Builders as Brand Advisor

New York, November 22, 2011 — OJO fortified eye care nectar, the world’s first Dr. formulated eye care beverage that helps protect and preserve vision, is thrilled to announce the signing of a consulting agreement with James S. Tonkin of HealthyBrandBuilders. Tonkin serves as a valuable Strategic Brand Advisor to CEOs, start-ups, and entrepreneurs in the food and beverage sectors. He will help refine and implement OJO’s business and financial strategy in order to strongly position the company for additional financing and development.

For more than 37 years, Jim Tonkin has served the private sector as a brand development professional. He consults on the design and building of national infrastructures for food and beverage industry clients.

Jim’s zeal for the beverage industry began early in his career while a VP & General Manager at a West Coast 7-UP Bottler. Since starting his private consultancy in 1986, he has worked with everyone from Dr. Andrew Weil to Zico Pure Coconut Water, Fiji Water, Nawgan Brain Health Drinks, Chan Tea and Celsius, to name a few.

Jim has successfully created and implemented business and financial strategies for domestic and international players. From production to branding, marketing through distribution and sales, and the all-important financing and “exit strategy,” he offers his clients a wide range of valuable services.

The OJO team was especially attracted to Tonkin’s polished style and experience in helping companies design strategic alliances with industry giants and venture capital firms. The brand is hoping to capitalize on his capital raising expertise, and his wealth of relationships and contacts within in the investor community.

Dr. Luchs, founder and CEO, and Aliza Lewis, co-founder and Chief Marketing Officer, are looking forward to the new alliance and feel it’s the right time to expand the team with an expert of Tonkin’s caliber in order to grow the brand.

OJO is currently in production with it’s co-packer, Century Foods, and working hard with the Cascadia Managing Brands team to attract the attention of beverage buyers in the Drug, Natural and Grocery sectors. OJO is off to an auspicious beginning and plans to announce additional distribution by the end of 2011.

With over 30 million Americans suffering from eye disease, OJO was formulated to be an alternative to the difficult to ingest AREDS vitamins taken by millions of Americans, which sold over $280 million last year. OJO offers a new preventative and compelling benefit to consumers, is the first beverage of its kind, holds a high projected rate of purchase and tested well with the intended target. Demand for the product continues to rise, proving that the time is right for a product of this kind.

To order OJO for your store or for investment information, contact us at info@ojonectar.com or visit ojonectar.com

About OJO

Insightful Solutions, LLC, established in 2009 in NY, developed OJO fortified eye care nectar under the direction of Dr. Jodi Luchs, MD, FACS, the founder and CEO of the company.

After years of recommending the AREDS vitamins to his patients, Dr. Luchs realized that, despite the important therapeutic and preventative benefits of the AREDS vitamins, their multiple pill-related side effects made them intolerable to many eligible patients.

One morning while preparing for cataract surgery, an idea came to Dr. Luchs, now casually known as “Dr. OJO.” If so many people have difficulty taking these important vitamins in pill form, why not create a great tasting functional beverage alternative based on the AREDS 1 & 2 studies, and include some additional natural supplements to provide expanded eye health benefits? Such a visionary eye health beverage would ensure that patients could get the eye care they desperately need in a modern, enjoyable, and convenient way.

Today, OJO fortified eye care nectar is available in three flavors for retailers across the country as well as at www.ojonectar.com. The formulation offers the millions of people at risk for, or currently suffering from eye disease, the protection and preservation their eyes need. Visit ojonecar.com for more information and to purchase the product online.

Dr. Luchs has published numerous journal articles on eye diseases throughout the ophthalmic literature, in addition to two books, and has lectured nationally and internationally. Dr. Luchs is Board Certified by the American Board of Ophthalmology, a Fellow of the American Academy of Ophthalmology, the American College of Surgeons, and the Nassau Academy of Medicine.