NEW YORK, Dec. 7, 2011 /PRNewswire/ — Premier Beverage Group (OTC: PBGC) is providing the marketplace with a sneak peek of its dynamic new OSO Energy Beverage premium packaging designs, scheduled to be launched Q1 2012.
“Our new packaging sets us apart from the cluttered mainstream energy drink category by providing a premium, glass-bottle design that discerning customers will be glad to enjoy,” according to Fouad Kallamni, President of Premier Beverage Group. “Our all-natural formula, iconic brand image, and bold identity have always been top shelf. Sophistication and exceptional quality remain OSO’s key elements. The final undertaking was designing a world-class bottle that would feature the pristine clarity of the liquid and become the premium experience that exceeds a standard energy drink.”
OSO worked with Monday Collective, a renowned brand design team in New York, on the rebranding of its line. “The design for OSO simply expresses the brand concept – a unique natural energy beverage with exquisite taste,” commented Rochelle Martyn, Co-Founder of Monday Collective. “OSO has a refined visual presence to challenge the loudness of the energy drinks market with an effortless style and sophistication. The bottle structure was custom designed to reflect its premium stature and a simple brand identity presents the name in a pure and interesting way. OSO’s brand design disrupts the visual language of the energy beverage category and has an image that will connect with its style conscious consumer.”
“It’s clear that energy beverages have become a significant part of the overall beverage landscape,” Kallamni explained. “For exclusive on-premise venues such as hotels, restaurants and clubs, canned versions of beverages are generally not considered “table-ready”. For instance, while you may see Coca-Cola at the table, where it’s poured into a glass prior to being served, you rarely – if ever – see a can. Our new packaging provides these venues with the ability to place OSO on the table, and still maintain their high end image.”
OSO Beverages has recently completed the designs and production specifications for its glass bottle, and expects to go into production with its new line before the end of the year. Sales of the new products are expected beginning in late Q1 2012. A preview of the new line can be found at www.premierbeveragegroup.com/OSOinnovation.
About Premier Beverage Group
Premier Beverage Group (OTC: PBGC) is a holding company that – through its subsidiary, OSO Beverages – owns, develops, markets and distributes high-end premium functional beverages. Premier Beverage Group’s flagship brand, OSO, is a premium energy beverage offered primarily to on-premise accounts. OSO – offered in both regular and sugar-free flavors – is produced in Austria, using only the finest ingredients – resulting in a clear, crisp energy beverage and an up-market consumer experience. For more information on Premier Beverage Group, please visit www.premierbeveragegroup.com. For more information on OSO Beverages, please visit www.osobeverages.com.