Reed’s, Inc. Announces Expanded Distribution Into All Winn-Dixie Stores

Distribution Will Expand Reed’s and Virgil’s Presence Within 484 Stores in the States of Florida, Alabama, Louisiana, Georgia and Mississippi

LOS ANGELES, CA–(Marketwire – Aug 18, 2011) – Reed’s, Inc. (NASDAQ: REED) announced today that it has gained expanded distribution in all Winn-Dixie supermarket locations in the southern region. Founded in 1925, Winn-Dixie Stores (NASDAQ: WINN) is headquartered in Jacksonville, Florida. The Company currently operates 484 stores in 21 DMAs throughout Florida, Alabama, Louisiana, Georgia, and Mississippi. Winn-Dixie is one of the largest food retailers in the nation and ranks 340 on the FORTUNE 500® list.

Christopher Reed, Founder and CEO of Reed’s, Inc., stated, “This is extremely exciting news for Reed’s Inc. Gaining distribution into Winn-Dixie Supermarkets throughout the southeast continues boosting our presence in this all important region.”

Neal Cohane, Senior VP Sales & Marketing, stated, “We look forward to our partnership with Winn-Dixie. Eddie Pearson, Region VP for the South region, did great work opening and aligning the entire DSD distribution network to service this extremely important chain of stores. Eddie has already executed a very successful gas tie-in promotion with Winn-Dixie and will continue to build upon this victory. Our ACV presence grows every time we land these types of opportunities and close voids within the grocery channel.”

About Reed’s, Inc.

Reed’s, Inc. makes the top-selling natural sodas in the natural foods industry sold in over 10,500 natural food markets and supermarkets nationwide. In 2009, Reed’s started producing Private Label natural beverages for select national chains. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. The Company owns the top-selling root beer line in natural foods, the Virgil’s Root Beer product line, and the top-selling cola line in natural foods, the China Cola product line. Recently, Reed’s introduced its Reed’s All Natural Ginger Nausea Relief product for the over-the-counter stomach aisle for all retail channels and acquired the Sonoma Sparkler brand, a sparkling juice celebration drink with an established customer base. Other product lines include: Reed’s Ginger Candies and Reed’s Ginger Ice Creams.

Reed’s products are sold through specialty gourmet and natural food stores, mainstream supermarket chains, retail stores and restaurants nationwide, and in Canada, as well as through private label relationships with major supermarket chains. For more information about Reed’s, please visit the company’s website at: or call 800-99-REEDS.

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About Winn-Dixie

Winn-Dixie Stores, Inc., is one of the nation’s largest food retailers. Founded in 1925, the Company is headquartered in Jacksonville, Fla. The Company currently operates 484 retail grocery locations, including 379 in-store pharmacies, in Florida, Alabama, Louisiana, Georgia and Mississippi. For more information, please visit