Reed’s, Inc. Completes Distribution Agreement for the Full State of Florida

Company Continues to Build Direct Store Distribution Network in the Southern Region of the US

LOS ANGELES, CA–(Marketwire – Jun 22, 2011) – Reed’s, Inc. (NASDAQ: REED), maker of top-selling sodas in natural food stores nationwide, announced today that it has completed the construction of a full DSD distribution network for the state of Florida. This new mainstream distribution system in Florida consists of four well established direct store delivery distributors that cover the state of Florida. Under the current agreements, these distributors have already begun distributing Reed’s and Virgil’s brands in all retail channels.

Neal Cohane, Senior Vice President of Sales and Marketing for Reed’s, Inc., commented, “We continue to build-out a contiguous footprint along both coasts of the US. This new distribution system completes our coverage across the entire states of Florida and Georgia and will give us ‘high profile’ presence across the all important Southeast region. Our new DSD partners are already executing our summer promotional plans with the predominant Publix and Winn Dixie supermarket chains. We continue to accelerate our growth through new distribution agreements.”

About Reed’s, Inc.
Reed’s, Inc. makes the top selling natural sodas in the natural foods industry, sold in over 10,500 natural food markets and supermarkets nationwide. In 2009, Reed’s started producing Private Label natural beverages for select national chains. Its six award-winning, non-alcoholic Ginger Brews are unique in the beverage industry. Ginger Brews are made using fresh ginger, spices and fruits with a brewing process that predates commercial soft drinks. Reed’s, Inc. owns Virgil’s Root Beer, the top-selling cola line in natural foods, as well as China Cola, the top-selling natural foods cola. Recently, Reed’s introduced its Reed’s All Natural Ginger Nausea Relief product for the drug store and grocery retail channels. Reed’s also acquired the Sonoma Sparkler brand at the end of 2009, an all natural sparkling juice celebration drink with an established customer base. Other product lines include Reed’s Ginger Candies and Reed’s Ginger Ice Creams.

Reed’s products are sold through specialty gourmet and natural food stores, mainstream supermarket chains, and restaurants nationwide. Reed’s products are also sold in Canada and Mexico, along with a small presence in Europe, the Middle East, South Africa, Japan and Singapore. For more information about Reed’s, please visit the company’s website at: or call 800-99-REEDS