Skinny Water Is Now Available in All 251 Albertsons Store Locations in Southern California and Nevada

Major Addition Expands Skinny Water’s Retail Chain Presence on the West Coast

BALA CYNWYD, PA–(Marketwire – Oct 14, 2011) Skinny Nutritional Corp. (OTCBB: SKNY), the maker of Skinny Water® and a leader in the zero-calorie enhanced water category, announced today that Skinny Water is now available at all 251 Albertsons store locations throughout Southern California (Bakersfield, Los Angeles, San Diego, Santa Barbara) and Nevada (Las Vegas). To kick off this partnership, Albertsons is offering their customers three delicious flavors of Skinny Water: Acai Grape Blueberry (Hi-Energy), Goji Black Cherry (Shape), and Raspberry Pomegranate (Crave Control) located in the cold beverage section. With the addition of these stores, Skinny Water is now available in over 14,000 retail chain locations nationwide.

Joe Gisondi, Vice President of National Retail Sales of Skinny Water, stated, “We are excited with the addition of Albertsons throughout Southern California and Nevada as the latest retail chain to carry Skinny Water under the SuperValu chain authorizations. This new introduction of Skinny Water in Southern California will enable the consumers to find Skinny Water in another fine grocery chain. Skinny Water is saturating the Market in Southern CA with sales growth in the region expected to increase throughout 2011. We are excited and poised to continue our expansion in additional National Chains in 2011.”

Skinny Water® and Albertsons look forward to building and cultivating their relationship and brand awareness, through various advertising mediums. This includes circular/ad sales, displays, sampling events, and joint promotions. This addition to the Skinny Water retail family continues to reinforce and expand brand awareness as we focus on our efforts on retail chain sales on the West Coast.

The Skinny Water® lineup features eight great-tasting flavors, including Acai Grape Blueberry (Hi-Energy), Raspberry Pomegranate (Crave Control), Lemonade Passionfruit (Total-V), Orange Cranberry Tangerine (Wake Up) and as part of its ‘Sport’ line: Blue Raspberry (Fit), Pink Berry Citrus (Power), Kiwi Lime (Active) and Goji Black Cherry (Shape). Every bottle of Skinny Water® has key electrolytes, antioxidants, and vitamins and has zero calories, sugar, and sodium, and no preservatives, with all natural colors and flavors.

Headquartered in Bala Cynwyd, Pa., Skinny Nutritional Corp., the creators of Skinny Water®, a zero-calorie, zero-sugar, zero-sodium and zero-preservative enhanced water with key electrolytes, antioxidants, and vitamins. Skinny Water comes in eight great-tasting flavors that include Acai Grape Blueberry, Raspberry Pomegranate, Orange Cranberry Tangerine and Lemonade Passionfruit, and as part of its ‘Sport’ line: Blue Raspberry, Pink Berry Citrus, Kiwi Lime and Goji Black Cherry. Skinny Nutritional Corp. also expects to launch additional Skinny branded beverages. For more information, visit and