HOPE, MN – (Dec. 19, 2011) – Sunrich Naturals® today announced that SoL™, the brand’s Vitamin E and antioxidant-rich sunflower beverage, has expanded its retail presence from natural and organic retailers to supermarkets beginning with Fresh & Easy Neighborhood Markets. The retailer, owned by Tesco of the United Kingdom, currently operates over 180 stores in California and the Southwest.
“We’re very pleased with Fresh & Easy’s enthusiastic embrace of SoL™ and the way they market products like this that appeal to consumers seeking dairy, gluten, or allergy-free beverages as well as those whose choices are governed by taste alone,” said Tina Nelson, vice president of Sales & Marketing, Consumer Products, SunOpta Grains & Foods Group. “Their approach to consumers’ burgeoning interest in healthy, high quality foods, international and special diet products, and community and environmental sustainability is very much aligned with our commitment to our customers.
We’ve seen some tremendous early success with Fresh & Easy and look forward to increasingly robust sales down the road.”
SoL™ Sunflower Beverage debuted in the spring of 2011. A delicious new addition to the functional beverage category, SoL™ is made from wholesome sunflower seeds grown on American family farms. Vegan and naturally free of the eight most common food allergens – which include soy, dairy, wheat, and tree nuts – SoL™ provides an excellent source of Vitamin E, Folic Acid, Calcium and Vitamin D. Each 8 oz. serving provides 50% of the recommended daily allowance for Vitamin E, 30% for Calcium, 25% for Vitamin D, and 20% for Folic Acid.
Available in shelf stable, aseptic 32 ounce Tetra Pak containers, SoL™ comes in three delicious flavors: Vanilla, Original, and Unsweetened. The manufacturer’s suggested retail price is $2.69 for 32 ounces.
SoL™ is also available at natural food retailers and health food stores nationwide. It is distributed through United Natural Foods, Inc. (UNFI), the primary supplier to Whole Foods Market and natural and organic retailers in the United States. For a store locator, visit http://www.sunrich.com/where-to-buy.html
About Sunrich Naturals
Sunrich Naturals®, maker of SoL™ Refreshing Sunflower Beverage, has been working with American family farms to produce wholesome organic and natural foods for over 25 years. Sunrich Naturals® believes that healthy, good food starts with a healthy, good Earth. This simple belief guides everything we do – how we work with farmers, handle and process our grains, and produce our natural and organic foods. Our products can be found in many fine supermarkets, natural food retailers, and health food stores nationwide.
Sunrich Naturals® is a brand of SunOpta Inc., a leader in natural and organic ingredients, raw materials and consumer products and the largest sunflower processor in the United States. For more information, please visit www.sunrich.com.