CHICAGO, IL–(Marketwire – Jun 8, 2011) – Just in time for summer, Tropicana Trop50 introduces Lemonade and Raspberry Lemonade. These new varieties deliver the refreshment of lemonade with 50 percent less sugar and calories, and no artificial sweeteners. To help people feel fabulously refreshing, Trop50 partnered with Giuliana Rancic, from E! and FabFitFun.com fame, to share advice on how to look and feel good this summer. Together, they also are doing what is often done at a lemonade stand… raising money for a good cause.
This multi-faceted effort includes:
The “World’s Most Fabulous Lemonade Stand” in New York City on June 10 from 7 a.m. to 2 p.m. EDT. Adding a splash of color and comfort to Times Square, the chic retreat will feature free Trop50 lemonade refreshments, a fun photo booth experience and a visit from Rancic, who will share advice on how to look good and feel fabulous this summer and host a live USTREAM event from 12-1 p.m. EDT on the Trop50 Facebook tab. Lucky guests will be treated to refreshing mini-makeovers.
On June 10 only, for each new “Like” of the Trop50 Facebook page at Trop50.com/Facebook, Trop50 will donate 50 cents to Dress for Success Worldwide, up to $10,000. Dress for Success promotes the economic independence of disadvantaged women by providing professional attire, a network of support and career development tools to help women thrive in work and in life.
Also on the Trop50 Facebook page, check out the photo booth app. Create and share fun images of yourself alongside Rancic, then post the photos on your wall, update your profile picture and share with friends. You also can enter the Trop50 “50 Fabulous Wishes” contest through Aug. 31. No purchase necessary. See Official Rules at above website.
New Trop50 Lemonade and Raspberry Lemonade also will be supported by a new spot in the popular “girlfriends” advertising campaign, which recently debuted featuring Emmy award-winning actress Jane Krakowski.
For additional information, photos, videos and more, visit http://smnr.akamediainc.com/trop50-lemonade/.