NEW YORK, Aug. 3, 2011 /PRNewswire/ — VOSS, the Norwegian bottled water company, announced today that they have raised $18 million in strategic funding led by new investors, Juggernaut Capital Partners, L.P. and Centra Capital AS. The additional funding will go towards the company’s continued growth within the U.S. and Norway, along with further expansion in key international markets.
VOSS, artesian water from Norway, was founded in 2001 and is one of the purest bottled waters available in the world.
“We are delighted to welcome Juggernaut and Centra to our VOSS team. They both bring significant industry expertise to the table. Combining these important new investors with our existing base of loyal and passionate investors, gives VOSS a powerful platform of support for our growth plans,” says Jack Belsito, Group CEO of VOSS.
“Under Jack’s (Belsito) leadership, VOSS is primed to further expand its global presence and further strengthen its brand position,” says Rune I. Flogstad, outgoing Chairman of the Board for VOSS.
“Jack is a leader in the beverage industry, and VOSS is a unique brand with strong global presence. We look forward to participating in the VOSS growth story, here in the U.S. and internationally,” says John D. Shulman, incoming Chairman of the Board for VOSS and Founder and Managing Partner of Juggernaut Capital Partners.
VOSS, bottled water from Norway, is one of the purest water sources available. VOSS is generated in an artesian spring within deep bedrock, and protected from air and other pollutants. The unprocessed nature of the water gives it its fresh, clean taste – naturally free of sodium and low in minerals. VOSS is available in Still and Sparkling in a variety of sizes. Voss is dedicated to sustainable practices and is committed to the continuous pursuit of carbon neutrality. Through its support of the Voss Foundation, VOSS is committed to providing access to clean drinking water to communities in Sub-Saharan Africa.
In May 2011, VOSS launched its first global marketing and advertising campaign. The advertising campaign included print, digital, experiential, trade communication, and social media efforts in key U.S., European, and Middle Eastern markets.
Juggernaut Capital Partners, L.P.
Juggernaut Capital Partners, L.P. (“JCP”) is a leading private equity firm focusing on middle market companies primarily in the consumer products and business services industries. JCP and its affiliates have managed over $150 million in assets.
Centra Capital AS
Centra Capital AS is the private equity investment vehicle of CentraGruppen AS, a leading Norwegian investment company. CentraGruppen AS has an equity base of over $200 million.
Sawaya Segalas & Co., LLC, a leading consumer investment banking firm, acted as exclusive financial adviser to VOSS in connection with the transaction.