XYIENCE Athlete Jon “Bones” Jones Wins Second UFC Light Heavyweight Championship Title

Xenergy Premium Cran Razz Featuring Jones’ Images Hits Retail Shelves

LAS VEGAS (Sept. 27, 2011)XYIENCE team athlete Jon “Bones” Jones defeated Quinton “Rampage” Jackson at UFC 135® on Saturday, Sept. 24, 2011 at the Pepsi Center in Denver, Colo., retaining his title of UFC light heavyweight champion. The highly anticipated fight ended in the fourth round when Jones forced Jackson to tap out by using a submission hold known as a rear naked choke.  The event also marks the appearance of XYIENCE’s second collector can on retail shelves, Xenergy Premium Cran Razz, which features Jones’ image.

“After Jon’s amazing performance on Saturday night, we expect the limited edition collector cans featuring his images to fly off retail shelves,” says John Lennon, XYIENCE’s president. “We’re very proud of Jon, and congratulate him on this important victory.”

The new limited-edition 16-ounce collector can, like all Xenergy beverages, is sugar- and calorie-free and can be found at XYIENCE retailers throughout the United States. It will also be available in Canada later this year . Xenergy is the official energy drink of the UFC, and since the introduction of the sugar-free, calorie-free energy drink brand in 2006, Cran Razz has been a fan favorite.

“I’m honored to be included in XYIENCE’s collector can series, it’s a really great idea for MMA fans,” says Jones, 24, the youngest UFC titleholder. Jones’ performance inside the octagon has made him a game-changer in mixed martial arts (MMA). “I feel really lucky to have such supportive fans, so I’m happy to be a part of this,” he says.

Along with Jones’ image, XYIENCE has made another addition to its packaging, one that it feels will further validate its position as the energy drink of choice for athletes and active adults. “We are including a recommendation on the back of the can advising consumers not to mix Xenergy with alcohol,” says Lennon.

XYIENCE is hosting an autograph signing with Jones at  HEB Buffalo Market, located at 5225-A Buffalo Speedway in Houston, on Thursday, Oct. 6 from 4 – 6 p.m. The event kicks off an exciting UFC weekend that includes: UFC Fan Expo at the George R. Brown Convention Center in Houston on Friday, October 7 and Saturday, October 8, and UFC®136: Edgar vs. Maynard III that’s October 8 at the Toyota Center.

Like all of XYIENCE’s Xenergy drinks, Cran Razz delivers a sustained energy boost from a combination of caffeine and a blend of B-complex vitamins. The latter is believed to aid in energy production and digestion, as well as increase mental clarity, reaction time and alertness, all of which are vital for athletic performance[1] of champions like Jones.

For more information on XYIENCE, Xenergy and Jon “Bones” Jones, please visit www.xyience.com.

 

About XYIENCE (pronounced zy-ince)

Headquartered in Las Vegas, XYIENCE products support an active and healthy lifestyle and are held to the most stringent standards of excellence. Visit www.xyience.com for details.

Xenergy (pronounced zen-er-gy)

Xenergy is the official energy drink the Ultimate Fighting Championship (UFC) and is one of the fastest growing brands in its category.  The first energy drink created by a nutrition company, Xenergy is a sugar- and calorie-free drink that’s fortified with vitamins.  All-natural flavors provide a consistent supply of energy, sans the “crash” inherent with most other energy drink brands.  Xenergy Premium flavors include Cherry Lime, Cran Razz, Mango Guava and Blu Pomegranate.  Xenergy Xtreme flavors include Orange Fuel, Fruit Punch, and Cherry Rush.  Xenergy is available throughout the United States and Canada.



United States Food and Drug Administration, Colorado State University Cooperative Extension, American Journal of Clinical Nutrition