XYIENCE, King Soopers Host Autograph Signing with Mixed Martial Arts Superstar Frank Mir on Saturday, Sept. 24, 2011

LAS VEGAS (Sept. 12, 2011)XYIENCE, the maker of Xenergy, the official energy drink of the UFC, invites mixed martial arts (MMA) fans to meet Frank Mir, the former UFC heavyweight champion. Mir will be signing autographs at King Soopers, located at 12043 W. Alameda Parkway in Lakewood, Colo., on Saturday, Sept. 24, 2011, from 1 – 3 p.m.

The event coincides with the UFC® 135: Jones vs. Jackson that takes place later that evening at the Pepsi Center in Denver. XYIENCE team athlete Jon “Bones” Jones, the UFC light heavyweight champion faces Rampage Jackson in a fight to retain his title. Jones is the second XYIENCE athlete to appear on a XYIENCE Xenergy collector can. Xenergy Premium Cran Razz that features Jones’ image is slated to hit retail shelves October 1.

“The fans are really psyched about this card because the UFC has put together a great line-up, “ says Mir, 32, is a native of Las Vegas who started his martial arts career at the age of 4. “Denver has always been one of my favorite spots in the U.S., so a big thanks to XYIENCE and King Soopers for the opportunity to meet the UFC fans in the area. I hope to see everyone on Saturday.”

Recently, UFC.com reported that Mir and Minotauro Nogueira, also a former UFC heavyweight champion, made a verbal agreement to meet once again in the octagon at UFC 140 on December 10, 2011 in Toronto.

For more information on XYIENCE or Xenergy, please visit www.xyience.com.


About XYIENCE (pronounced zy-ince)

Headquartered in Las Vegas, XYIENCE products support an active and healthy lifestyle and are held to the most stringent standards of excellence.  For more information, please visit XYIENCE at www.xyience.com. Or connect with XYIENCE on Facebook, Twitter and YouTube.

Xenergy (pronounced zen-er-gy)

Xenergy is the official energy drink of the Ultimate Fighting Championship (UFC) and is one of the fastest growing brands in its category. The first energy drink created by a nutrition company, Xenergy is a sugar- and calorie-free drink that’s fortified with vitamins. All-natural flavors provide a consistent supply of energy, without the “crash” inherent in most other energy drink brands.  Xenergy Premium flavors include Cherry Lime, Cran Razz, Mango Guava and Blu Pomegranate.  Xenergy Xtreme flavors include Fruit Punch, Orange Fuel and Cherry Rush.  Xenergy is available throughout the United States and Canada.