Baltimore Running Back Teams Up With Superstar Roster of Athletes as Partner and Investor
LOS ANGELES, CA–(Marketwire – Oct 3, 2012) – BODYARMOR SuperDrink™ announces today that Baltimore running back Ray Rice has joined BODYARMOR SuperDrink™, the creator of the SuperDrink™ beverage category, as its newest investor and partner. He is the latest addition, joining gridiron football stars Rob Gronkowski, LeSean McCoy, and Jason Pierre-Paul, as well as rookie baseball phenom, Mike Trout, who also became part of the BODYARMOR SuperDrink™ team.
Through this partnership, Rice will engage in events, promotions, product testing and campaigns both regionally and nationally. Additionally, there will be opportunities to support The Ray Rice Charitable Fund, which primarily aids youths through mentorship in the Baltimore, Md. and New Rochelle, N.Y. areas.
“I learned early on that in order to perform as a professional athlete I have to consume the right nutrition and hydration,” said Rice. “The benefits that BODYARMOR SuperDrink provide are key to my performance, whether I need to gain that extra yard or grind through the fourth quarter. It’s the real deal.”
Rice has made an instant impact since entering the league as Baltimore’s second-round pick in 2008, earning All-League honors in 2009 and again in 2011. The 25-year-old has found success at every level, from leading New Rochelle High School to a state championship and then helping Rutgers to its first winning season in 25 years as a true freshman.
“Ray is considered elite because he never settles for anything less than super and continues to prove he is one of the top running backs in football,” said Lance Collins, Founder and CEO of BODYARMOR SuperDrink™. “Ray’s game is multifaceted as he excels in all areas when on the field, just as BODYARMOR SuperDrink is multifaceted and delivers all of the nutrition and hydration benefits that today’s athlete needs.”
BODYARMOR SuperDrink™ is a nutrient enhanced sports drink and is packed with a proprietary blend of nutrients that provides consumers an unparalleled combination of Superior Nutrition and Superior Hydration. BODYARMOR SuperDrink™ is leading the next generation of active lifestyle functional beverages and comes in five delicious flavors: Strawberry Banana, Tropical Citrus, Blueberry Pomegranate, Raspberry Blueberry, and Orange Mango.
About BODYARMOR Nutrition, LLC
Award-winning entrepreneur and beverage industry veteran, Lance Collins, creator of FUZE® Beverage and NOS® Energy Drink (sold to the Coca-Cola Company in 2007) brings new innovation to the beverage marketplace with BODYARMOR SuperDrink™. Leadership includes Chairman Mike Repole, co-founder and president of vitaminwater® (also sold to Coca-Cola in 2007). Each bottle of BODYARMOR SuperDrink™ is formulated with Superior Nutrition and Superior Hydration. BODYARMOR SuperDrink™ has twice the electrolytes of the leading sports drink and is loaded with as much potassium as a banana, antioxidant vitamins A, C, and E, as well as B vitamins. BODYARMOR SuperDrink™ is sold by select convenience, natural foods, fitness, drug, and grocery retailers across the country.