Cobá CEO to be Featured at The 8th Annual Entrepreneurs Conference: Launch. Grow. Succeed

Irvine, CA – UC Irvine Paul Merage School of Business and their Entrepreneurs Association, will host guest speaker Arnulfo G. Ventura this Friday, March 2nd. Attendees will include students, professors, and industry professionals. Aside from networking, individuals attending this event will be seeding ideas of innovation and growing the entrepreneurial spirit.

Launching a business from the ground up will be among the topics to be covered by Mr. Ventura. He will role-play with students, allowing them to be CEO for the day. Ventura will share some of his key philosophies, drawing on his various experiences including being the first in his family to attend college and most recently, leading the start-up through a major rebranding initiative.

The mission of Launch. Grow. Succeed is to educate students about the factors essential to successfully launch a business and accomplish steady growth. It not only encourages mentorships but also brings together like-minded students and professors. Ventura found similar on-campus initiatives useful during the Company’s founding. Cobá originally arose out of an independent research project by Stanford Business School friends, José L. Domene and Ventura.

Arnulfo is a leading entrepreneur and innovator in the beverage industry. While pursuing his MBA at the Stanford, he co-founded Cobá, a beverage company recognized for pioneering the first ready-to-drink authentic aguas frescas sweetened with organic agave. Arnulfo started Cobá with the purpose of making all-natural, authentic aguas frescas accessible to consumers while providing them with a better-for-you beverage alternative. Arnulfo has been featured in numerous media outlets, including the Wall Street Journal’s Smart Money publication, and Hispanic Executive Magazine featured Arnulfo as a leader in the Food & Beverage industry. Arnulfo is a frequent speaker on Latino entrepreneurship and innovation in the consumer packaged product goods space.

Cobá is a Los Angeles-based start-up that is not only the leading brand in the newly emerging aguas frescas category but also continues to signify for consumers the most authentic solution for aguas frescas in a convenient format.  As part of its social mission, Cobá supports the pursuit of higher education and encourages entrepreneurship among youth and teens. For more information on Cobá please visit:

The conference will take place at the UCI Student Center and is open to the public. For more information on the conference please visit: