LAKE FOREST, Ill.–(BUSINESS WIRE)–Dr Pepper Snapple Group (NYSE: DPS) and the Chicago Bears today announced a seven-year marketing agreement that unites one of pro football’s most storied franchises with some of the most iconic beverage brands in the U.S.
DPS joins the Bears as a Hall of Fame Partner and will be the exclusive provider of carbonated soft drinks and other beverages at Chicago’s Soldier Field, where fans will enjoy Dr Pepper, RC Cola and more of the company’s leading flavor brands while cheering on the Bears. In addition to soft drinks, the agreement covers teas, bottled water, energy drinks, juices and juice drinks.
DPS will also be the title partner of Bears training camp and have in-stadium and game day branding elements in the south courtyard at Soldier Field, as well as work with the team on local community outreach, advertising and retail promotions.
“The Chicago Bears are excited to welcome Dr Pepper Snapple Group and its first-class brands to our team of Hall of Fame Partners,” Bears vice president of sales & marketing Chris Hibbs said. “From our first discussion, the shared enthusiasm for our team and the Chicago community was evident. Their product portfolio emphasizes both flavor and variety, making it a perfect fit for our large and diverse fan base.”
DPS’s relationship with the Bears is the company’s first category-exclusive vending and pouring rights deal with an NFL franchise, and one of its biggest professional sports team sponsorships.
“We are thrilled with the opportunity to partner with the Bears, and we are looking forward to being part of a one-of-a-kind game day experience at Soldier Field, one of the most venerable and hallowed sports venues in the U.S.,” said Joe Rowland, senior vice president and general manager for DPS’s central business unit based in Northlake, Ill. “This deal enables us to promote trial and awareness of our leading brands with some of the best fans in the world while further strengthening the remarkable ties our company and our brands have to the Chicago area.”
DPS operates one of its largest manufacturing and distribution centers in nearby Northlake, with more than 700 employees. The Northlake plant produces most of the company’s carbonated soft drink brands, as well as Snapple teas and juices, regional favorites such as Canfield’s sodas and other premium beverages for distribution in Chicago and throughout much of the Midwest.
About Dr Pepper Snapple Group
Dr Pepper Snapple Group, Inc. (NYSE: DPS) is the leading producer of flavored beverages in North America and the Caribbean. Our success is fueled by more than 50 brands that are synonymous with refreshment, fun and flavor. We have 6 of the top 10 non-cola soft drinks, and 11 of our 14 leading brands are No. 1 in their flavor categories. In addition to our flagship Dr Pepper and Snapple brands, our portfolio includes Sunkist soda, 7UP, A&W, Canada Dry, Crush, Mott’s, Squirt, Hawaiian Punch, Peñafiel, Clamato, Schweppes, Rose’s and Mr & Mrs T mixers. To learn more about our iconic brands and Plano, Texas-based company, please visit www.drpeppersnapple.com.
About the Chicago Bears
One of the founding franchises of the National Football League, the Chicago Bears were established in 1920 as the Decatur Staleys by legendary player, coach and owner, George Halas. The team moved to Chicago in 1921 and has gone on to win the most games in league history along with nine championships. The Bears 27 Hall of Famers is the most of any team in the NFL. In the community, the Bears strive to be leaders throughout Chicago and its suburbs by supporting initiatives focused on Education, Health and Fitness, Youth Football, and Volunteerism and Civic Involvement.