Drink Chia! Omega-3 Superfood Drink Expands Distribution Throughout Florida

All-natural chia seed drink now available in all Florida Fresh Market stores

Altamonte Springs, FL – August 23, 2012 – Drink Chia, LLC is pleased to announce a new distribution agreement that will secure placement of its Drink Chia! omega-3 superfood drink in all 33 Florida Fresh Market locations.  The rollout is in full effect, expanding its existing distribution footprint to include much of the state, from Miami in the Southeast to Destin in the far Northwest.

Developed by a trio of health-conscious entrepreneurs in search of an alternative to the stimulant and sugar-laden drinks currently on the market, Drink Chia! is an all-natural and great-tasting beverage with only 40 calories and 4 grams of sugar per 8-ounce bottle.  The drink is infused with whole, soft, organic chia seeds, rich with omega-3 essential fatty acids, antioxidants and B-complex vitamins.  There are currently four delicious flavors; Strawberry Citrus, Honeysuckle Pear, Mango Tangerine, and ‘B Meyer’ Lemon.

From moms on-the-go to professional athletes, Drink Chia! is perfect for those who choose to ‘shake up their lives’ by maintaining an active and healthy lifestyle.  It promotes sustained hydration and endurance, without the ‘peaks and valleys’ associated with high-sugar and artificial energy boosters.  Amongst its many brand ambassadors are professional surfer Shea Lopez, record-setting spearfisherman Cameron Kirkconnell, and trainer to elite-level professional athletes Bryan Meyer, all Floridians.

Co-Founder Chandra Davis said of the expanded territory; “We are excited to be able to distribute Drink Chia! throughout our home state.  With our ideal weather and abundance of healthy outdoor activities, Florida is the perfect market for Drink Chia!”  Marketing Coordinator for Fresh Market, Christopher VantWout, adds; “The reception that Drink Chia! has had at our pilot stores has been outstanding.  It is a health-conscious product that fills a void within the active beverage landscape, and as such, we are proud to roll out Drink Chia! to all of our Florida stores.”

For more information about Drink Chia!, or to order a product sampler, please visit their website:www.drinkchianow.com.

About The Fresh Market, Inc.

Founded in 1982, The Fresh Market, Inc. (NASDAQ: TFM) is a specialty grocery retailer focused on providing high-quality products in a unique and inviting atmosphere with a high level of customer service. The company currently operates 115 stores in 21 states, located in the Southeast, Midwest, Mid-Atlantic, and Northeast, with plans for continued expansion throughout the country. The Fresh Market is an equal opportunity employer.  For more information, please visit www.thefreshmarket.com.