It hasn’t reached the same level of tumultuous rage directed at the recently proposed “Stop Online Piracy Act,” but fans of Dublin Dr Pepper are downright angry that their beloved brand is now gone, and some are taking to the streets to voice their dismay.
A number of devoted enthusiasts and former retailers of Dublin Dr Pepper have begun a boycott of Dr Pepper Snapple Group (DPS) products to protest a recent legal settlement that will end a trademark infringement lawsuit between the two companies. The settlement’s terms include the discontinuation of Dublin Dr Pepper brand and DPS taking over control of the Dublin distribution house.
DPSG will continue to sell a similar version of the cane sugar-sweetened Dublin Dr Pepper in its former distribution territories, but that has done little to assuage Dublin’s passionate following. According an article in the Dallas Observer, an online petition has garnered signatures from more than 18,000 consumers who have agreed to stop purchasing Dr Pepper and Snapple products with others calling for a boycott of Dr Pepper products on Twitter and Facebook.
The article also notes that the boycott has spread amongst retailers including Galco’s Soda Pop Stop, a well-known beverage shop in Los Angeles that sells “every kind of soda, pop, beverage, soda pop made in the world,” according to its website. John Nese, the owner of Galco’s, pulled all Dr. Pepper Snapple products from his shelves after hearing about the settlement, and denounced major soda manufacturers as “ogres.”
Even some readers of BevNET have also joined in on the boycott. In response to a recent article about the settlement, one individual commented, “Another example of CORPORATE GREED. I will never purchase another bottle of any Snapple product, and Dr Pepper with HFCS or pure cane sugar is off my shopping list.”