Fitness celebrity Jillian Michaels has joined EBOOST as an investor and brand ambassador. EBOOST markets a line of vitamin-enhanced powder packets and shots and Michaels joins a roster of athlete investors in the company, including New York Knicks forward Amar’e Stoudemire and Miami Dolphins tight end Anthony Fasano. Michaels will hold the role of “Chief Energy Officer” for EBOOST.
“We were thrilled that someone as highly regarded in the health and fitness space as Jillian came to us excited to find out what she could do to get involved in EBOOST,” said Josh Taekman, co-founder of EBOOST. “We immediately created a role for her as Chief Energy Officer and look forward to having her lend her support as we grow the EBOOST brand.
Founded in 2007, EBOOST, which promotes “Energy + Immunity” as a tagline, won early praise and attention for its natural energy and vitamin content. The brand counts a number of high-profile celebrities as users of its products, including Michaels herself, as well as Madonna, Bruce Willis, and Oprah Winfrey. And it’s not just fans of the brand that are high-profile. Former Vitaminwater CMO Rohan Oza and Ken Sadowsky, the executive director of NIDA and a former Glaceau board member, are both advisors of the company, which has secured a number of wins over the past year, including national distribution through UNFI and Nature’s Best.
Here is EBOOST’s press release announcing Michaels as an investor and ambassador:
Michaels Named EBOOST’s “Chief Energy Officer”
NEW YORK, Sept. 6, 2012 /PRNewswire/ — EBOOST, the vitamin-infused natural energy drink, today announced that health, fitness, and nutrition expert, Jillian Michaels, has joined EBOOST as a company investor and has assumed the role of “Chief Energy Officer” for the brand.
“EBOOST is redefining the energy drink industry with a responsible product that consumers can feel good about drinking,” says Michaels. “As a business woman, mother of two and athlete I was looking for something to help me boost my energy, performance and mental sharpness. EBOOST does all of these things naturally. I was thrilled when I discovered it and am excited to join the EBOOST team.”
Known for her health conscious ways, it was not a shock that Michaels refused to turn to traditional energy drinks known to contain questionable ingredients and less than desirable side effects. When she was introduced to EBOOST and learned that it provided both a natural boost derived from green tea, plus immunity support thanks to a vast supply of essential vitamins and minerals, she instantly incorporated the drink into her daily routine and felt compelled to get involved to help build the brand.
Michaels is the latest health conscious celebrity to join EBOOST as an investor, with pro athletes including New York Knick, Amar’e Stoudemire, the Miami Dolphin Anthony Fasano and the Cincinnati Bengal Terrence Newman having been on board from the beginning.
“We were thrilled that someone as highly regarded in the health and fitness space as Jillian came to us excited to find out what she could do to get involved in EBOOST,” says Josh Taekman, co-founder of EBOOST. “We immediately created a role for her as Chief Energy Officer and look forward to having her lend her support as we grow the EBOOST brand,” he adds.
“As we continue to build Empowered Media and the Jillian Michaels brand, we look to partner with brands that share our mission to make the world a better and healthier place,” says Giancarlo Chersich, Co-Founder and CEO of Empowered Media. “When we discovered EBOOST, we knew it was the perfect company for Jillian to align with,” he adds.
A responsible boost in an otherwise irresponsible category, EBOOST is designed to provide energy, focus, immunity and recovery, any time of day. Available in the convenience of a shot, or an easy-to-mix powder packet, EBOOST contains 100% of the recommended daily allowance of Vitamin C, D, B-12 and Folic Acid included in each serving, keeping boosters healthy as well.
About EBOOST
EBOOST is a premium, vitamin-infused drink that provides energy, immunity, recovery and focus. A responsible boost in an otherwise irresponsible category, EBOOST provides natural energy from green tea and the suggested daily allowance of essential vitamins and minerals. Offered in four delicious flavors including Super Berry, Orange, Pink Lemonade and Acai Pomegranate, EBOOST is available in effervescent powder packets and liquid shot form. For more information, please visit www.eboost.com.
About Empowered Media
Empowered Media, LLC operates the Jillian Michaels wellness brand. Co-founded by Jillian Michaels and her business partner, Giancarlo Chersich, the company operates as life architects whose sole mission is to inspire individuals to empower themselves to seek healthier, active lives. The products marketed are part of the total life solution platform created by the Jillian Michaels philosophy. America’s premier health and wellness coach, Michaels is a New York Times best-selling author, entrepreneur and popular television personality. Michaels is also a passionate advocate, fighting to invoke important changes in all aspects of health and wellness. Michaels’ new, comprehensive at-home weight loss program Body Revolution will be available in retail stores throughout the country this September. For more information about Jillian Michaels please visit www.jillianmichaels.com