Full Core Among the Finalists for Natural Products Expo East’s Most Innovative New Grocery Product

ATLANTIC BEACH, FLA., Sept. 25, 2012full core™, a new natural appetite control drink, announced today that it was among the top five finalists for the Most Innovative New Grocery Product award at this year’s Natural Products Expo East.

The 28th Natural Products Expo East took place at the Baltimore Convention Center on September 19-22, 2012 in Baltimore, Maryland. As one of the largest tradeshows and conferences for the natural, organic and healthy living industries on the east coast, the show brought together over 21,000 attendees and 1,550 exhibits from more than 96 countries.

The Most Innovative New Grocery Product award was presented to the exhibitor who showcased the most inventive product created in the past year. full core, an all-natural beverage that combines vitamins, minerals and fiber to naturally control appetite and promote digestive health, was selected and voted on by  attendees of Expo East as being among the top products eligible for the distinguished award.

“We are proud and excited that full core placed in the top five for the Most Innovative New Grocery Product award,” said Peter Hayes, full core founder and president. “The overall goal of the product is to help people of all ages lose weight and adopt a healthier lifestyle. We are really pleased that expo attendees embraced the Stop Snacking™ campaign and applauded what we are trying to accomplish.”

Inspired by the health crisis, Hayes, a Jacksonville businessman, founded full core to help consumers  tackle the growing obesity crisis in America with a great tasting, healthy drink that helps to naturally control appetite.

More than 36 percent of the expo’s exhibit base was comprised of companies that, like full core, are new to the natural products industry. Hayes and co-founder Jeff Brudos introduced full core to the market in May of 2012 in Atlantic Beach, Florida.

full core is a refreshing, lightly carbonated lemon-lime flavored  nutritionally enhanced drink that combines 40 percent of the daily value of fiber with 15 essential vitamins and minerals. With 25 calories per can and no fat, sugar, sodium, gluten, caffeine or added stimulants, it is a healthy alternative to quench both thirst and appetite.  For more information, please visit www.fullcore.com