Golazo Scores Big With All-Natural, Futbol-Inspired Beverages

Soccer Passion Brand From the Northwest Introduces a Superstar to Store Shelves

SEATTLE, WA, Jan 10, 2012 (MARKETWIRE via COMTEX) — G-O-L-A-A-Z-O-O-O!! Golazo! Golazo! The term means ‘super goal’ in Spanish, and it is the rallying cry and namesake of one of the nation’s fastest-growing beverage companies, Golazo, Inc. The company’s debut beverage, Golazo All Natural Sports Energy(TM), is selling rapidly at more than 800 retailers across the Northwest, including Whole Foods Market, New Seasons Market, QFC and Fiesta Foods, and has been embraced as a healthier option on corporate campuses, including Google, Facebook, Microsoft and Amazon. Golazo(R) is poised to score its own ‘super goal’ in 2012 as it continues to introduce new flavors and a whole new line of beverage products later this month.

Headquartered in Seattle and manufactured in Portland, Golazo is deeply rooted in the thriving Pacific Northwest soccer community. Founders Richard Tait, co-inventor of Cranium, and Seattle entrepreneur Alex Rosenast, turned their love for the game into a professional pursuit after experiencing the fervor of 60,000 Mexican futbol fans at a soccer match in Seattle. Golazo started with grassroots momentum at indoor soccer arenas and during local pick-up games, and swiftly spread into the amateur and professional soccer communities of both players and fans. With an engaged community, Golazo Nation on Facebook is already 20,000 fans and growing. “With ‘We Fuel Futbol’ as our mission,” said Tait, “Golazo set off to create a passion brand for soccer that offers the best all-natural ingredients, flavor and functionality on and off the field.”

Golazo All Natural Sports Energy is a game-changer in the category, with its unique formula; fresh, Latin-inspired Mango-Limon (mango lime, pronounced Man-go Lee-Mone) flavor; and a simple, high-quality ingredient list containing no artificial or genetically-engineered (GMO) ingredients. The 12-ounce beverage has received rave reviews — averaging a five-star rating on Amazon.com — and created enthusiastic fans since its first retail availability. Containing half the sugar and 46 percent less calories than the category’s top three brands, Golazo shut down the competition in taste tests, winning 84 percent of the time, quickly climbed the charts to the second best-selling energy drink on Amazon Fresh and has become a top-performing drink at both Whole Foods Market and Fiesta Foods locations.

Golazo will continue to quench the thirst for quality and all-natural choices with the introduction of two new flavors of Golazo All Natural Sports Energy and an all-new sports hydration line later this month.

With the qualifying rounds for the World Cup and the start to the MLS season around the corner, 2012 is shaping up to be the year of soccer. “Golazo is changing the game,” noted Tait. “Just like soccer is capturing the heart and soul of the nation, Golazo will continue to win passionate fans coast to coast who are looking for healthier choices.”

About Golazo

At Golazo, Inc. we are on a mission to create the world’s passion brand for soccer. We Fuel Futbol(TM) with beverages that use the best all natural ingredients with Latin-inspired flavors and functionality designed for the pitch. With the ball as our compass, we will create a platform for human potential and the belief that everyone is Born to Score(TM).

Golazo beverages can be found at Whole Foods Market, New Seasons Market, QFC, Fiesta Foods, Metropolitan Market, Sun Mart, Amazon Fresh, Amazon.com and other retailers throughout the Northwest.