Hangover Joe’s Teams With GBS Smash! Brands To Accelerate Commercialization Efforts

Hangover Joe’s is the leading hangover recovery shot in the US. Smash! Brands will lead efforts to expand distributor and customer base, accelerate growth and traction.

COLORADO SPRINGS, Colo., Aug. 1, 2012 /PRNewswire/
— Hangover Joe’s Inc. (OTCBB: HJOE), maker of Hangover Joe’s The Hangover Recovery Shot, has announced it has obtained the services of GBS Smash! Brands, the leading beverage commercialization team in the industry. Smash! Brands will be responsible for leading the expansion efforts for Hangover Joe’s across the US.

“Smash! Brands has the experience and connections to help us really expand our customer base and accelerate the growth behind Hangover Joe’s,” said Michael Malm, VP of Sales for Hangover Joe’s. “We’re excited to partner with Smash! Brands as they focus efforts on building Hangover Joe’s distributor and retailer network.”

“This is an exciting time for us,” said Mike Jaynes, co-founder of Hangover Joe’s. “The category is exploding and our brand is well positioned to lead that growth. In the three years since its market debut, Hangover Joe’s The Hangover Recovery Shot has become a leading hangover recovery product. Our partnership with Warner Bros. Pictures has given us incredibly strong consumer awareness, and Smash! Brands can now help us get our product in front of significantly more consumers. It is a great match.”

Co-founder Shawn Adamson added, “Working with Smash! Brands gives us a great opportunity. They have experience taking brands deep into the market and ensuring that we have strong market coverage and sales traction. This will be a key factor to our continued growth and expansion.”

“We are extremely happy to be working with the Hangover Joe’s team,” said John Blackington, Managing Partner of GBS Growth Partners, owners of Smash! Brands. “Hangover Joe’s is a great brand with strong consumer awareness and a leader in a category that is exploding right now. We know how to expand their market presence. We will enjoy working with them.” Blackington continued, “Hangover recovery is the fastest growing segment of the energy drink market and Hangover Joe’s is at the forefront of this category. There are 30 million hangovers per week in the USA and the growth potential for this brand is massive. This is one of the hottest selling new brands in convenience stores today.”

About Hangover Joe’s
The Hangover Recovery Shot is a two-ounce shot taken first thing in the morning to help ease the effects of alcohol consumption. Featuring Hangover Joe’s patent-pending Get Up and Go Blend, The Hangover Recovery Shot is made from 100% all-natural ingredients that restore the body’s essential antioxidants and nutrients to relieve symptoms. And, unlike energy drinks and shots that rely on caffeine, The Hangover Recovery Shot contains only as much caffeine as a single cup of premium coffee to help anyone quickly feel revived and alert, without the exhausted crash later, said the company. An officially licensed product of Warner Bros. “The Hangover” movie, Hangover Joe’s The Hangover Recovery Shot is now available in an exclusive collectible series of movie-theme labels.

The Hangover Recovery Shot is currently distributed in 30,000 U.S. retail locations, including participating 7-Eleven stores, RaceTrac, Love’s, Valero, Hastings Entertainment, MGM Resorts, Harrah’s, Terrible’s and Stripes. The product is also distributed through McLane, Core-Mark, Wirtz Beverage Group, Republic National Distributing and several other regional beer and wine distributors across the United States. The company also has licensing and distribution deals in Australia, New Zealand and Canada.