Two Joia varieties complement Caribou’s efforts to provide customers with innovative beverage choices
MINNEAPOLIS (June 5, 2012) – Boundary Waters Brands, the makers of Joia All Natural Sodas, which debuted in the Twin Cities in 2011 and was named by BevNET as Best Carbonated Beverage of 2011, today announced Joia Grapefruit, Chamomile & Cardamom and Joia Lime, Hibiscus & Clove varieties are now being offered in the cold cases at roughly 180 Caribou Coffee locations throughout the U.S. Based on the number of coffeehouses, Caribou is the second largest company-owned premium coffeehouse operator in the United States.
“We are proud to announce our new relationship with Caribou which, like us, is a Minnesota-based company well-known for its focus on quality and innovation,” said Bob Safford, Joia/Boundary Waters Brands CEO. “Caribou has been expanding its beverage offerings and introducing some adventurous coffee and tea beverages with interesting new flavor combinations. Joia is a soda that complements these new offerings and provides Caribou customers with the high quality taste experience they expect when they visit Caribou.”
Developed by Minneapolis-based Boundary Waters Brands, Joia features crafted blends of fruits, herbs and spices that create unique layers of intensely fresh flavor and refreshment. It’s available in four distinctive varieties: Grapefruit, Chamomile & Cardamom; Lime, Hibiscus & Clove; Blackberry, Pomegranate & Ginger; and Pineapple, Coconut & Nutmeg. Joia is made of sparkling water, real fruit juices, natural flavors and pure cane sugar. It is free of any preservatives, caffeine and sodium, and it is gluten-free.
About Boundary Waters Brands, LLC
Boundary Waters Brands is a progressive company dedicated to creating and developing all natural beverage products that are distinct, refreshing, great tasting, and profitable. Its first brand, Joia All Natural Soda, was introduced in the Twin Cities in 2011. Boundary Waters Brands is headquartered in St. Louis Park, Minn. For more information on Joia, visit www.joialife.com or www.facebook.com/joialife, or follow Joia on Twitter via its handle, @joialife.
About Caribou Coffee
Founded in 1992, Caribou Coffee Company is one of the leading branded coffee companies in the United States, with a compelling multi-channel approach to their customers. Based on the number of coffeehouses, Caribou Coffee is the second largest company-operated premium coffeehouse operator in the United States. As of April 1, 2012, the Company had 585 coffeehouses, including 174 franchised locations, in 21 states, the District of Columbia and nine international markets. The Company’s coffeehouses aspire to be the community place loved by guests who are provided an extraordinary experience that makes their day better. Caribou Coffee provides the highest quality handcrafted beverages, foods and coffee lifestyle items with a unique blend of expertise, fun and authentic human connection in a comfortable and welcoming coffeehouse environment. In addition, Caribou Coffee’s unique coffees are available within grocery stores, mass merchandisers, club stores, office coffee and foodservice providers, hotels, entertainment venues and e-commerce channels. Caribou Coffee is a proud recipient of the Rainforest Alliance Corporate Green Globe Award and is committed to operating practices that promote sustainability and environmental protection. For more information, visit the Caribou Coffee web site at www.cariboucoffee.com.