Boulder, Colorado — March 12, 2012 — mix1® Beverage Company, marketer of all natural nutritional shakes, has named Kevin Conrad as its new Executive Vice President of Sales. Mr. Conrad will have responsibility for leading mix1’s field sales organization, expanding mix1’s DSD network, and leading sales efforts with beverage buyers at key retailers.
Mr. Conrad joins mix1 with over 20 years of beverage industry experience, most recently with Go Fast Sports & Beverage Company, where he served as Executive Vice President of Sales & Distribution. In his role at Go Fast, Mr. Conrad managed all sales & distribution efforts, established Go Fast’s North & South American DSD network, and played a significant role in driving Go Fast’s rapid sales and profitability growth.
Prior to Go Fast, Mr. Conrad served as Vice President of Sales & Distribution for Rockstar Brewing Company. In this role, he managed a nationwide network of over 850 distributors.
Brian Murphy, mix1 CEO, stated “We are very excited to have Kevin joining the mix1 team. He brings a wealth of industry experience and DSD contacts that will help accelerate mix1’s growth and distribution expansion. DSD will be a key avenue of growth for mix1 and Kevin’s background will be invaluable as we focus on this route to market.”
mix1® aims to change people’s lives by supporting active lifestyles and promoting overall health through all natural products that deliver truly functional nutrition. mix1 all natural nutritional shakes with added vitamins & minerals and 90-calorie mix1 lean performance shakes are perfect on-the-go as a healthy snack, meal replacement or pre/post workout with a balanced macronutrient mix of protein, antioxidants and fiber that helps people perform at their personal best throughout the day. mix1 shakes are available in 8 fruit flavors, plus chocolate and vanilla. Find mix1 at a retailer near you, www.mix1life.com