Forget your typical models and himbos handing out product samples. Here’s the way one company will be trying to get distributor attention at Expo West this year: by handing out cold, hard cash: $10,000.
In a press release (below) NEO water, an alkaline, electrolyte, and antioxidant infused water company from Santa Monica, said any new distributor that signs to take on the product at the show will be entered in a random drawing for the money. The company will issue a release concerning the drawing next month.
Now THAT’s how you get some booth traffic. Here’s the release:
Expo West : NEO Water Giving $10,000 in Free Gas to One New DSD Distributor
NEO Water™, the alkaline, electrolyte and antioxidant enhanced water, announced today that the company will be giving away a whopping $10,000 in free fuel money to one new direct store delivery distributor from the Expo West show this week.
The company, which announced this week that it recorded a breakout first year with the signing of several broad-line distributors including UNFI and Natures Best as well as 10 DSD Distributors including Preferred Beverage of New York, is looking to shake things up at Expo West this year with a big giveaway to new distributors. The company will be exhibiting at booth 5173 and will be randomly selecting one new partner distributor from this year’s show. The winner will be announced on April 17th on BevNet.com.
NEO, in nine markets in its first year including Miami, Dallas and San Francisco with a few thousand retailers such as The Fresh Market and Walgreens, is a strong advocate of DSD distributors. The company is looking to expand the brand via additional direct store delivery distributors in 2012.
The product is an ultra purified and enhanced water with three active benefits of alkaline, electrolytes and antioxidants. The product’s benefits help the body hydrate, detoxify and replenish better than traditional bottled water. NEO Water comes in BPA free PET one liter and 20 ounce bottle sizes and is available in the natural, grocery, specialty, convenience and fitness channels.
For more details and to connect with the company on its $10,000 Expo West giveaway to one new DSD distributor visit booth 5173 at the Expo West show in Anaheim California this week.
About NEO :
NEO North America is a new age company committed to producing high quality, exceptionally healthy and environmentally conscious products that lift consumer health and performance. NEO Water is a product of NEO North America headquartered out of Santa Monica California. For more information visit http://www.poweredbyneo.com