OJO Fortified Eye Care Nectar Now Nationally Distributed by Kehe’s: The Source!

New York, April 17, 2012: OJO fortified eye care nectar, the world’s first Dr. formulated eye care beverage that helps protect and preserve vision, is thrilled to announce that OJO has completed a distribution agreement with Kehe: The Source! and will now be distributed nationally from both their Texas and Pennsylvania, warehouses.

The SOURCE! is a national distributor of vitamins, supplements, herbs, body care, sport nutrition, general merchandise, and grab-and-go snacks. The company provides high quality, leading edge products, fast order turn around time, and the best customer service in the industry.

The OJO team couldn’t be happier with the distinguished distribution network served by The Source! Capitalizing on the excitement generated by OJO at this year’s Natural Products Expo West, The Source! represents a convenient way for both large and small natural product stores across the nation to stock OJO.

Both Bob and Bill Sipper of Cascadia Managing Brands, as well as Phil Tozzi of Tozzi & Associates, helped to broker this agreement for OJO and we are confident that this partnership will be the first of many under their watch.

Cascadia Managing Brands is a leading consumer packaged goods brand management firm with deep expertise across all key areas of the food and beverage business including planning, sales, marketing, training, finance, operations, logistics and general management. Together they have over 70 years of beverage experience including Evian, Snapple, PepsiCo, Nabisco, Nantucket Nectars, Carvel, Fresh Samantha (Odwalla), Naked Juice, The Switch, Clearly Canadian, Zico, Hint and many more.

The OJO team looks forward to expanding the product’s reach and is hopeful that this established distribution partner will continue to drive sales and build awareness for the product.

Dr. Luchs, founder and CEO, and Aliza Lewis, co-founder and CMO, are looking forward to the new alliance. “It’s the right time to expand our distribution”, said Dr. Luchs in a statement “especially with such a trusted and well known company such Kehe Foods/The Source!.”

If you’re already a customer or Kehe/The Source! be sure to ask for OJO by name and help your customers protect and preserve their vision.

With over 30 million Americans suffering from eye disease, OJO was formulated to be an alternative to the difficult to ingest AREDS vitamins taken by millions of Americans, and which sold over $280 million last year.