POWERCOCO and Full Circle Distributors Announce Pittsburgh Area Partnership

New Coconut Water Sports Drink now available in the Pittsburgh, PA area

NEW YORK, NY – August 6, 2012 – Today, POWERCOCO, The Next Generation Sports Drink, and Full Circle Distributors, announced a partnership for distribution of the new coconut water sports drink in the Pittsburgh market.

POWERCOCO is produced in Pittsburgh and the company is intensely proud of that. We believe the people of Pittsburgh will be too,” said Steve Vasquez, President of POWERCOCO.  “Pittsburgh is steeped with generations of sports tradition and its people recognize winners when they see them.  Partnering with the professionals at Full Circle Distributors to deliver The Next Generation Sports Drink to local area residents will surely be yet another winning Pittsburgh team,” added Vasquez.

POWERCOCO was founded by Tyler Beuerlein, a former professional baseball player in the New York Mets minor league system.  After becoming frustrated with the many high calorie, sugar and sodium-laden sports drinks on the market, Beuerlein wanted to create a healthier beverage option for athletes, without compromising efficacy or great taste. After tireless research, Beuerlein felt a product with a lower calorie, sugar and sodium formula that capitalizes on the natural benefits of coconut water could prove to be a healthy alternative not only for athletes, but for active men, women and children of all ages.

“We are excited to add POWERCOCO to our lineup and expect it to be one of our top-selling brands very quickly,” said Mark Slepak, President of Full Circle Distributors. “We’ve seen a massive opportunity gap emerge for a sports drink solution that combines a low calorie, low sugar formula with the natural hydration benefits of coconut water. POWERCOCO finally fills that gap.”

POWERCOCO is rapidly expanding its availability and is currently available for purchase in the New York City area at Duane Reade, Walgreens and various other locations; in Arizona at all Hi Health locations; and nationally at Amazon.com and ThirstMonger.com.


POWERCOCO is The Next Generation Sports Drink with a formula that combines natural coconut water and electrolytes, while also being low in sugar and calories. The company aims to bridge the opportunity gaps between conventional Sports Drinks and functional, Coconut Waters in the beverage industry. POWERCOCO is available in four great tasting flavors: Lemon Lime, Tangerine, Grape and Tropical Berry.

To learn more about POWERCOCO, please visit www.powercoco.com, Twitter @drinkPOWERCOCO, and Facebook www.facebook.com/POWERCOCO.

About Full Circle Distributors

Full Circle Distributors was established in 2010 to introduce healthy beverage and snack options to Western Pennsylvania. With an emphasis on the highest quality products delivered through focused DSD service, Full Circle Distributors is positioned to introduce and grow beverage and snack products in a well-recognized and influential market.

To learn more about Full Circle Distributors, please visit www.fullcircledistributors.com