Pulse Secures State-Wide Distribution Into Michigan Through Four Major Distributors

DENVER, CO–(Marketwire – May 1, 2012) – The Pulse Beverage Corporation (OTCBB: PLSB) (“Pulse”), makers of Cabana™ 100% Natural Lemonade and Pulse® NutriPurpose™ brand beverages, today announced that it has secured state-wide distribution into Michigan through four Class “A” distributors: D&B Grocers Wholesale Distributors, Griffin Beverage, Four Seasons Beer Distributing and one other distributor with 1,000-plus accounts in the mid-Michigan area to complete distribution for the entire state of Michigan.

D&B Grocers Wholesale Distributors, based in Livonia, Michigan, is a wholesaler to 400-plus independent stores and grocery chain accounts throughout the Detroit area. D&B is a quality distributor who has served the Detroit market since 1994 with multi-beverage product lines. D&B has outstanding relationships with retailers throughout its five county area in Southeastern Michigan. D&B is uniquely positioned to serve: C-Store, grocery and drug stores and mass market chain stores and distributes major beverages including: AriZona Iced Tea, Skinny Water, Sweet Leaf Tea, Nestle Water, Everfresh and Orange Crush. D&B’s President, Bobby Hesano, stated, “We look forward to working with our new Pulse district manager, Tim Brown and the rest of the Pulse team as they add distributors across the country.”

Griffin Beverage has been in the beverage distribution business in Michigan for 45 years and with five warehouse/distribution centers having 300,000 sq ft of space and a fleet of 37 delivery vehicles they serve 47% of the State of Michigan. Griffin Beverage has become a complete beverage company distributing well known beverage brands such as: Jones Soda, Everfresh, Red Bull, AriZona Iced Tea, Orange Crush, Jolt and Stewarts as well as major beer brands such as: Anheuser-Busch, Pabst, Heineken and Labatt.

Four Seasons Beer Distributing Inc. is based in Iron Mountain Michigan and is a MillerCoors and other major beer brand distributor.

Bob Yates, CEO of Pulse, said, “It is rewarding for our expanding Pulse team to bring on four Class ‘A’ distributors for the state-wide Michigan distribution of Cabana™ 100% Natural Lemonade and our soon to be launched flagship product Pulse® NutriPurpose™. Michigan, a state with a population base of 10 million, will be serviced easily out of our Pittsburgh co-packing plant.”

About The Pulse Beverage Corporation

The Pulse Beverage Corporation is an emerging growth beverage company that manufactures and distributes Cabana™ 100% Natural Lemonade and is preparing to “red carpet” its flagship beverage product Pulse® NutriPurpose™ originally developed by a major healthcare company. For more information: www.pulsebeverage.com or email info@pulsebeverage.com.