Pulse’s Cabana 100% Natural Lemonade Available in 61 Toot’n Totum Convenience Stores in Amarillo, Texas

DENVER, CO–(Marketwire – Jan 30, 2012) The Pulse Beverage Corporation (OTCBB: PLSB) (“Pulse” or the “Company”), makers of Cabana™ 100% Natural Lemonades and Pulse® NutriPurpose™ brand of beverages today announced that it has entered into its first convenience store (“C-Store”) Manufacturer to Retailer Direct Agreement with Toot’n Totum Food Stores (“TnT”) of Amarillo, Texas. TnT has 61 C-Stores located in Amarillo, Texas and 1 in Borger, Texas. The first shipment of Cabana™ 100% Natural Lemonade has reached the TnT distribution warehouse. TnT C-Stores contain fuel islands, ready-to-eat foods, grocery items and fountain areas. In-store services include Mr. Payroll Check Cashing, Texas Lottery and Car Care Centers.

Paddy Sheya, VP and National Sales Manager of Pulse, said, “We are very excited about Cabana being placed into the Toot’n Totum C-Store chain, Toot’n Totum is a very influential retailer for West Texas.

Details of the Company’s business and agreements can be found as part of the Company’s continuous public disclosure as a reporting issuer under the Securities Exchange Act of 1934 filed with the Securities and Exchange Commission’s (“SEC”) EDGAR database.

PULSE® and PULSE: NUTRITION MADE SIMPLE® are registered trademarks of The Pulse Beverage Corporation.

About The Pulse Beverage Corporation (OTCBB: PLSB)

The Pulse Beverage Corporation is an emerging growth company that manufactures, distributes and markets Cabana™ 100% Natural Lemonade and is preparing to launch PULSE® NutriPurpose™ brand of beverages originally developed by a major healthcare company and containing effective ingredients widely considered to be critical to adult health. For more information: www.pulsebeverage.com or email info@pulsebeverage.com.