Reed’s, Inc. Announces New Distribution Agreement for Western Michigan

Distribution Momentum Continues to Build Across North America

LOS ANGELES, CA–(Marketwire – Mar 21, 2012) – Reed’s, Inc. (NASDAQ: REED), maker of the top-selling sodas in natural food stores nationwide, announced today that it has reached a new distribution agreement with Henry A. Fox Sales & Distribution Company, a leading beer and wine wholesale beverage distributor headquartered in Grand Rapids, Michigan. Main products sold include Anheuser Busch and Guinness brands.

Chris Reed, Founder & CEO of Reed’s Inc., stated, “We are excited about our new partnership with Henry A. Fox. Our brands continue to make inroads into the mainstream marketplace. This partnership enhances our present business model of growing our core natural food business, and simultaneously driving incremental streams of revenue in new mainstream channels of business.”

Neal Cohane, Senior Vice President of Sales and Marketing for Reed’s, Inc., commented, “Our brand acceptance continues to broaden, allowing us the ability to partner with prestigious distributors like Henry A. Fox. We are excited to be partnering with such a well-established, family owned and operated distributor who will provide superior representation of the Reed’s brands in western Michigan.”

About Reed’s, Inc.

Reed’s, Inc. makes the top selling natural sodas in the natural foods industry sold in over 10,500 natural food markets and supermarkets nationwide. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. The Company owns the top selling root beer line in natural foods, the Virgil’s Root Beer product line, and the top selling cola line in natural foods, the China Cola product line. Other product lines include: Reed’s Ginger Candies and Reed’s Ginger Ice Creams. In 2009, Reed’s started producing private label natural beverages for select national chains.

Reed’s products are sold through specialty gourmet and natural food stores, mainstream supermarket chains, retail stores and restaurants nationwide, and in Canada, as well as through private label relationships with major supermarket chains. For more information about Reed’s, please visit the company’s website at: or call 800-99-REEDS.

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About Henry A. Fox

HENRY A. FOX SALES COMPANY was founded in 1952 in Grand Rapids, Michigan. The Company, one of the pre-eminent wholesale beverage distributors in the state of Michigan, is primarily focused on marketing and selling fine wines and distinctive beers. The Company was formed as a family business and today, over 50 years later, continues to be family owned and operated and is dedicated to achieving the Company objectives:

1. To Give the Best Service.
2. To Distribute Kindness, Enthusiasm, and Goodwill.
3. To Sell our Products.

Henry A. Fox Sales Company currently represents over 60 suppliers of Wine and Beer. The Brewers the company represents include The Guinness Import Co., A-B Inbev, North American Breweries, U.S. Beverage, Pabst Brewing Co., Belekus, Merchant du Vin, Stawski, and several others. The Wineries the company represents include The E & J Gallo Winery, Diageo, The Wine Group, Brown Forman, Ste Michelle Estates, Trinchero Family Estates, Treasury Wine Estates, Banfi, Moet Hennessey, Shaw Ross, Constellation Wines US, Midwest Wine Exchange and others. The Company’s Spirit Suppliers include E&J Distillers.