March 30, 2012 – St. Louis beverage sampling expert Switch: Liberate Your Brand recently signed a contract with Santa Barbara, CA-based The Chill Group to execute a product sampling program for its functional beverage Just Chill (www.drinkjustchill.com). Switch plans to launch the sampling program in April at selected chain stores throughout the Los Angeles area, and continue the program through the end of 2012. Switch will be responsible for selecting brand ambassadors to execute the sampling program and help increase brand awareness and sales for the all-natural Just Chill.
Developed by the company’s 23-year-old CEO Max Baumann, the lightly carbonated Just Chill provides a natural alternative for stress relief and promotes alert relaxation. Its ingredients include lemongrass extract, Siberian ginseng, gingko biloba, B-vitamins, vitamin C, magnesium, zinc and L-theanine, which has been shown to increase dopamine and alpha brain waves in the body. Switch has also executed nationwide sampling programs for such beverage brands as Glaceau vitaminwater, Budweiser, 5-Hour Energy and Muscle Milk.
Switch is an independently-held, experiential marketing agency working with companies, brands and products who share their belief in the power of engagement to drive behavior-changing results. Switch specializes in the creation and execution of live events, field marketing, digital media, sponsorship activation, exhibits and environments. For more information, visit www.liberateyourbrand.com