Zola Expands Superfruit Line By Introducing 100% Natural Coconut Water

San Francisco, CA (March 5, 2012) – Zola®, the maker of the fastest growing Açaí Juice in North America, is excited to introduce NEW 100% Natural Coconut Water. Featuring 100% Natural Coconut Water, with no preservatives and no added sugar, its taste is as close as you can get to cracking a fresh coconut and sticking in a straw. Because it’s fresh packed at the source, Zola guarantees consumers will love the taste of Zola’s Coconut Water.

Entering the fast growing Coconut Water category in a 17.5 ounce can, Zola’s 100% Natural Coconut Water is great for busy consumers who are truly looking to take advantage of all the natural benefits Coconut Water has to offer. Offering the newest innovation in Coco-Hydration™, Zola’s Coconut Water makes it easy to stay naturally hydrated. Each 17.5 ounce can has five essential electrolytes (sodium, potassium, calcium, phosphorus and magnesium), more potassium than a banana, and is the most delicious and refreshing way to replenish, rehydrate and recover.

Zola has become the fastest growing Açaí brand, up nearly 100% compared to a year ago (Spins, Total U.S. Food, 12 weeks ending 12.24.11). Zola continues to push ahead with continued success in Safeway nationwide, expanded 12oz and 32oz Açaí with Pomegranate distribution in Shoprite, new distribution in NYC’s Duane Reade, the continued expansion of 32oz Açaí Juices in Whole Foods Southern Pacific and Florida divisions, and a new distribution partnership with Pint Size in Hawaii.

Adding Coconut Water complements Zola’s Açaí lineup and makes for a very well rounded brand. “Listening to brand loyalists’ tastes and preferences made creating our 100% Natural Coconut Water an easy decision,” says Founder and CEO Chris Cuvelier. “Consumers wanted the benefits of Coconut Water from a brand they know and trust and from a company like Zola that always delivers on taste.”

Zola’s Coconut Water will be available March 1st in Southern California Vons locations and will also be available nationwide from Amazon.com.

About Zola

Named “Best Tasting Açaí Juice” for three consecutive years by the American Masters of Taste, Zola is the fastest growing maker of Açaí Juices in North America. Zola was the first company to bring packaged Açaí Juice to the U.S. with its all-natural, innovative products that consistently deliver on taste. For more information about Zola, please visit DrinkZola.com.