Celsius Holdings Announces New Vice President of Marketing

BOCA RATON, Fla. — Celsius Holdings, Inc., (Other OTC: CELH) the creator and marketer of Celsius®, the world’s first and only negative calorie beverage backed by clinical science, is excited to announce the addition of Darren Hopkins as the company’s Vice President of Marketing.

“Darren’s addition to the Celsius Team will provide leadership and vision in our marketing efforts on a global basis,” states Gerry David, President and CEO of Celsius Holdings, Inc. “His experience in the functional beverage / sports nutrition categories will provide Celsius the best opportunity to maximize our marketing resources.”

Hopkins joined Celsius in November 2013 as Vice President of Marketing.  He is a seasoned consumer packaged goods marketer with experience in both brand management at top-tier CPG companies including General Mills, Campbell’s (V8, V8 Splash), Rexall Sundown (Met Rx, Pure Protein) and Unilever (Slim Fast) as well as marketing strategy consulting for blue chip companies including Kraft Foods, Colgate, Miller Brewing Company, Taco Bell and PepsiCo.  Darren has a proven track record of success in each stage of the marketing journey, from platform development to product commercialization. His strength is in understanding the drivers of consumer behavior and the underserved need that can be leveraged to give brands market advantage. Darren’s marketing leadership specializes in using communication or product innovation to influence choice and create growth.

For more information please visit, www.celsius.com .

About Celsius Holdings, Inc.

Celsius Holding, Inc. (Other OTC: CELH) markets Celsius®, which is backed by published clinical studies. Celsius is dedicated to providing healthier, everyday refreshment through science and innovation. For more information please visit, www.celsius.com