Chris Irwin Joins Kill Cliff As President

Makers of The Recovery Drink on the move with new leadership, ad campaign, and website.

Atlanta – Kill Cliff™ – The Recovery Drink is proud to announce former U.S. Naval SEAL officer Chris Irwin as its President, effective immediately. Irwin comes to Kill Cliff™ with 16 years of military service as well as time in the private sector running his own business and working in business development.

“We are extremely excited to have Chris onboard. He brings with him a wealth of leadership experience and knowledge both as a Navy SEAL Officer and a civilian executive,” Kill Cliff Founder Todd Ehrlich said. “He is a successful entrepreneur and understands CrossFit as a business person and a competitor. We are excited to appoint Chris as President, as his outstanding military service and professional vision are directly in line with the Kill Cliff brand. His experience as a US Navy SEAL officer will ensure we carry on the core values of Kill Cliff in all our endeavors now and in the future. Plus, he is a distinguished graduate of the best military academy in the world, the United States Naval Academy, so you know he is strong. And he is related to Steve Irwin, the dead nature dude.”

Irwin is an active CrossFit competitor who will be making his second trip in as many years to the CrossFit Games Latin America Regionals this weekend. In 2012 Irwin finished 3rd in the Latin American CrossFit Regional Competition.

In addition to Irwin’s appointment, Kill Cliff has launched a new advertising campaign as well as a new website. Nationally, in support of Kill Cliff’s retail availability at GNC, commercials can be heard on XMSirius Satellite Radio on ESPN and CNBC. Comcast subscribers in the Southeast will see Kill Cliff advertisements sponsoring Discovery Channel’s Deadliest Catch, including spots during Atlanta Braves games. Additional national and regional advertising will continue to ramp up over the summer.

Currently available in a tasty blood orange flavor, Kill Cliff is now sold at GNC stores nationwide and select grocery and convenience stores in the Southeast as well as online at www.KillCliff.com.

Test Positive For Awesome™. Visit www.KillCliff.com.

About Kill Cliff

Created by a former Navy SEAL, Kill Cliff™ – The Recovery Drink, is a lightly carbonated beverage formulated with anti-inflammation supporting ingredients and electrolytes without all the empty caloric content found in energy drinks. Kill Cliff is not an energy drink; it has no sugar, only 15 calories and only 25mg of caffeine per 12-ounce can. In addition, Kill Cliff contains a proprietary mix of all natural recovery-supporting ingredients including enzymes, green tea extract, ginger root, and milk thistle, among other functional nutrients. Currently available in a tasty blood orange flavor, Kill Cliff is now sold at GNC stores nationwide and select grocery and convenience stores in the Southeast as well as online at killcliff.com.

Headquartered in Atlanta, the Kill Cliff team includes accomplished military veterans and endurance athletes committed to supporting philanthropic organizations sharing common interests, including The Navy SEAL FoundationThe Red Circle Foundation and Wounded Wear. Test Positive for Awesome™. Visit www.KillCliff.com.