Double Cola Expands Distribution in Georgia

CHATTANOOGA, Tenn. — The Double Cola Company has teamed up with Atlanta Beverage Company (Atlanta Beverage) to grow its distribution in the state of Georgia. The team initially paired up in January. Since then, Atlanta Beverage has has proven to be dedicated and  passionate, significantly growing the sales and distribution of Double Cola products throughout the western half of Georgia.

Atlanta Beverage joined Double Cola to distribute all Double Cola product lines in the Atlanta Metro area including western, central, and southwestern Georgia. Double Cola has been confident in Atlanta Beverage since day one because of its quality service and credibility within the industry. Atlanta Beverage, founded in 1930, is a family-owned non-exclusive Anheuser-Busch Inc. distributor within metro Atlanta, servicing more than 4,000 retail accounts within fifteen metro Atlanta counties. Founded by Stuart P. Murphy during Prohibition as a soft drink company that offered a “near beer,” Atlanta Beverage now supplies nonalcoholic and alcoholic beverages to most of Georgia, including Turner Field, home of the Atlanta Braves baseball team. Last year Atlanta Beverage acquired Dender Distributing based in Griffin, GA and is now one of the largest beer distributors in the country.

Double Cola’s Director of Sales, Mitch Reed explains, “We like to partner with beer distributors, as they already have an established route to market with their existing selling and delivery systems. We are especially excited to have a partnership with a high caliber distributor such as Atlanta Beverage, who is highly regarded by area retailers as one of their most valuable suppliers, and who does an excellent job of execution on all of its brands.”

Over the last few months, Double Cola has worked with Atlanta Beverage to gain distribution in all three of their sales centers: Fulton, Marietta, and Griffin.  To ensure success, companies have invested in equipment including fleet graphics, ice barrels, and coolers. The companies have worked closely together to develop a strong relationship and long-term commitment to promoting Double Cola brands in the Atlanta Metro area. “We are very excited about our new partnership with The Double Cola Company here in Atlanta and are looking to continuing success with Double Cola brands,” says Scott Wilkie, Director of Non-Alcoholic Brand’s for Atlanta Beverage.

Atlanta Beverage distributes Double-Cola, Ski Citrus Soda, Chaser, Jumbo flavored sodas, and QUAD Energy, Double Cola’s first new-age beverage brand.

About Double Cola The Double Cola Company is headquartered in Chattanooga, Tennessee. Around the world, bottlers and distributors market Double Cola’s family of brands.