Double Cola Grows Reward My Thirst Program

Chattanooga, TN – The Double Cola Company is expanding Reward My Thirst, a loyalty rewards program for Double Cola consumers. Originally introduced in October of 2011, Reward My Thirst was created to reward consumers who are loyal to the Double Cola core brands – Double-Cola, Ski, Diet Ski, Ski InfraRED, and Chaser. Consumers have the opportunity to redeem rewards by collecting points from the codes that are printed on the core brands’ packaging.

Double Cola has found that most consumers redeeming rewards choose branded merchandise over other prizes such as electronics, games, and accessories to apparel. These program participants truly are loyal to the brands.

Reward My Thirst participation has grown exponentially over the last several months.  The program originally offered codes on only 20-ounce PET bottles. The company received several requests via phone calls, social media posts, and in-store recommendations for codes to be printed on additional packaging. Double Cola is thrilled with the amount of requests received from loyal fans and newcomers.

The company is pleased to announce that codes are now available on specially marked        2-liters, 12-packs, and 24-packs, in addition to 20oz PET bottles. The program has also been extended to additional core brands, Diet Double-Cola, Double-Dry Ginger Ale, and Caffeine Free Diet Ski.

Comments such as “I have been doing the rewards for a long time! I own a lot of Ski apparel!” affirm that the program is valuable and worthwhile to Double Cola consumers.

About Double Cola

The Double Cola Company is headquartered in Chattanooga, Tennessee. Around the world, bottlers and distributors market Double Cola’s family of soft drinks.