Dry Soda to Offer New Slim Cans, Flavors

SEATTLE — DRY Soda is excited to announce its biggest product line extension to date with the launch of new packaging and flavors. DRY will offer a new 12oz. slim aluminum can and introduce two new flavors this summer: Apple DRY and Ginger DRY. As consumers continue to demand real ingredients in their beverages and seek out all-natural and lower sugar soda options, DRY Soda is making its unique sodas more accessible to customers.

DRY Soda’s launch of slim cans and introduction of new flavors means that DRY customers can enjoy DRY in more places – on the go, poolside, cocktails, lunches, and entertaining at home. In addition to the Apple and Ginger, DRY will also offer three current flavors in cans: Vanilla Bean, Blood Orange, and Cucumber DRY. Seven DRY flavors are available in 12 oz. glass bottles: Vanilla Bean, Wild Lime, Lavender, Blood Orange, Cucumber, Rhubarb, and Juniper Berry.

In 2005, well before low sugar products were part of the national conversation, DRY Soda CEO and Founder Sharelle Klaus saw the need for a less sweet, all-natural soda and created the first soda line with significantly less sugar and made with just four ingredients. DRY, the better for you soda, contains 1/4 to 1/3 the sugar and calories of traditional sodas, is only 45-70 calories per 12 oz. bottle/can.

“I am so excited for the launch of the cans and new flavors and the opportunity for DRY to be more accessible to people looking for a better soda,” said DRY Soda CEO Sharelle Klaus. “We continue to see consumers and policymakers getting more involved and educated about what ingredients are in food and beverage products. Ideveloped DRY because I believe in offering a better soda option to consumers and am thrilled that DRY has been available for the growing group of customers seeking a low sugar soda.”

The development of the new Apple and Ginger DRY flavors was led by Chef Richard Blais, television personality, restaurateur and author, and DRY’s creative director.

“It has been a blast to work with Sharelle and the DRY team to develop new flavors, and be able to offer consumers an all-natural, less-sweet soda in a time when people are looking for a smarter soda and alternative to the traditional options,” said Blais.

DRY Soda cans will be available throughout the United States in traditional and specialty retail stores, restaurants, cafes, and online, beginning July 2013. The cans will be sold individually at retailers for $1.29.

About DRY Soda

DRY is better soda. Sweetened with just a small amount of pure cane sugar, DRY is made with only four all natural ingredients and contains 1/4 to 1/3 of the sugar and calories of traditional sodas (45 – 70 calories / 11 – 19 grams of sugar per 12 oz. can or bottle). Each of DRY’s flavors, extracted from fruits, flowers, or herbs is gluten free, OU certified kosher, caffeine free, and sodium free. DRY appeals to everyone – refreshment seekers, casual sippers, fine diners, and mixologists. Available in nine flavors – Apple, Ginger, Vanilla Bean, Wild Lime, Lavender, Blood Orange, Cucumber, Rhubarb, and Juniper Berry – DRY is perfect to sip on its own, pair with a great meal, or mix into a signature cocktail. Seattle-based DRY Soda’s products are distributed throughout the United States and Canada in traditional and natural retails stores, restaurants, cafes, bars, hotels, and online.