Essentia Water Launches Create a Better You Photo Contest

Month-long social media contest awards weekly winners with a case of Essentia Water; winning images will be Essentia’s inspirational photo on social media

(Bothell, Wash.) Oct. 7, 2013 – Essentia® Water, innovator of the first functional bottled-water brand in the United States, kicks off its Create A Better You contest on Monday, Oct. 7, 2013. The four-week online promotion that runs through Saturday, Nov. 2, is hosted on Essentia’s Facebook page, where contestants over the age of 18 will share photos that illustrate what inspires them to be happier and healthier.

Essentia’s Facebook community will have the chance to vote for their favorite images and select the weekly People’s Choice winner. Essentia will also select one weekly winner. Both winners will receive a case of Essentia Water, and their images will be used as the brand’s weekly inspirational post on its Facebook, Twitter and Instagram.

Images can include the contestant practicing yoga, running, hiking or taking part in another favorite fitness pursuit or sport. They can also show the participant taking part in volunteer work, attending a course, or enjoying a favorite hobby like painting, cooking, traveling or spending time with family, friends, pets and pastimes. Contestants can submit existing images and are not required to include a bottle of Essentia in the photo, although the brand encourages its fans to
incorporate their favorite size of Essentia into new photos created for the contest.

“Our community members, whom we affectionately call disciples, are passionate about health and fitness, and they seek out information on how to lead a richer life,” said Paul Curhan, who heads up Essentia’s marketing efforts. “Playing a role in helping to keep people healthy and hydrated is our priority. Though we also want to be a part of helping them to restore and achieve a balanced lifestyle. Our goal with this program is to create a forum where people can share ideas and inspire one another based on our corporate principals of Hydrate, Restore, Balance.”

Essentia is on track to book its 10th consecutive year of growth. According to Uptain, velocity, rather than new distribution or increased levels of merchandising, is driving this growth. And word of mouth from a growing social network certainly plays a part in this growth.

About Essentia

Essentia Water, Inc. launched its super hydrating water™ in 1998. The innovator of the first functional bottled water, today it is the No. 1 selling bottled water brand in the natural channel and the fastest growing top 10 premium bottled water brand in the grocery channel. Headquartered in Bothell, Wash., Essentia’s proprietary process results in an electrolyte-enhanced water with optimum alkalinity and an ideal pH of 9.5 that is more easily absorbed into the body than other waters. Essentia Water hydrates, restores and balances the body, promoting optimal health.
Available at natural foods markets and grocers throughout the United States, Essentia is also available online at

To learn more about Essentia, please visit Or connect with Essentia on Facebook.