IRVINE, Calif. — Over the Hump Mountain Bike Race Series, among the fastest growing mountain bike races in the nation, announced today Audi of America and HDX Hydration Mix will be the presenting sponsors for the 2013 Orange County racing series. “Audi and HDX are a great addition to our event. Not only are they great brands, but they are going to enhance the race experience in real tangible ways,” said race co-founder John Russell. “Both brands are a great fit for us and having dual presenting sponsors, for the first time, means a better experience for our racers and fans. We couldn’t be more excited about it.”
In addition to overall event support, Audi plans to offer exclusive VIP parking for the first 20 racers who arrive driving an Audi vehicle. HDX Hydration Mix will offer a hydration station for all racers and fans. The Audi/Felt/HDX cycling team will also be participating in all the races and offering skills clinics to racers of all levels.
“We have been noticing the growth of the Over The Hump Series events for the past several years, and we are excited to support the growth of mountain biking. The OTH racers are a perfect fit for the Audi brand, and we look forward to playing a major role this season.” Said Vincent Scandone of Audi of America
“Mountain bike racing is one of the most grueling sports around, and we know hydration plays a key role in the athlete’s performance. We are really excited to support such a fun, grassroots event and help keep the athletes running strong while creating an exciting fan experience.” Said Vipe Desai from HDX Hydration Mix
The twelve-week summer racing series kicks off at Irvine Lake on Tuesday, May 21st at 6pm.
Audi of America and HDX Hydration Mix join Felt Bicycles, Specialized, Trek, American Interbanc Cannondale, RokForm, Crankbrothers, SRAM, Think ASG, Hutchinson, Mountain Bike Action, Kawasaki, and Baja Fresh
Retail partners include Bike Religion, Two Wheels One Planet, JAX Bicycles, Surf City Cyclery, Laguna Cyclery, The Path Bike Shop, and Rock N’ Road Cyclery
About the Over The Hump
The popular Over The Hump Series (OTH) was started in 2009, and has quickly become one of the most popular cross country mountain bike racing series in the country, drawing 425 – 600 racers weekly. OTH is designed to be a fun, relaxed event for everyone. Race courses are designed to challenge all levels of riders, and give participants a great place to experience the fun and excitement of mountain bike racing. It’s become a model for how to make mountain bike racing fun again.
About Audi of America
Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. Audi was a top-performing luxury brand in Europe during 2012, and broke all-time company sales records in the U.S. Through 2016, AUDI AG will invest about $17 billion on new products, facilities and technologies.
About HDX Hydration Mix
HDX Hydration Mix was founded in 2010 by two brothers committed to providing outdoor enthusiasts a healthy and environmentally friendly sports drink mix. HDX Hydration Mix self-distributes and markets its powder drink mix and reusable bottles throughout the United States. The company is founded on the premise of “eco-hydration”, where products that are good for you are also good for the planet and signify balancing function and sustainability. HDX Hydration Mix is a family run business based in Huntington Beach, CA.