Kill Cliff Uses Aggressive Distribution Push

LAS VEGAS — With Day Two of GNC’s Franchise Show underway, the Kill Cliff team has descended upon the Expo Aria Resort & Casino to hook hundreds of GNC franchise store owners on “The Tasty.”  Initially available in a select number of GNC’s last August, Kill Cliff is now available at all domestic corporate GNC locations and at a growing number of GNC franchise locations, totaling almost 6,000 stores. Additionally, the performance product has increased its regional availability in the Southeast through the Anheuser-Busch InBev wholesaler system.

“With a strong brand following – literally and figuratively – we want to make sure our customers can get Kill Cliff anywhere, anytime,” Kill Cliff Founder Todd Ehrlich said. “Listen, you can’t stop the spread of Awesome. If Kill Cliff isn’t there today, it will be. It will sneak in, in the middle of the night, and show up on a shelf.  We have store owners all over the country ordering the product where distribution is not yet in place, but consumer demand is pent up.”

Targeting independent, chain convenience and grocery stores in Georgia, Kill Cliff has tapped Atlanta Beverage Company, Eagle Rock, Eagle Rock North, Leon Farmer & Company, and Bibb Distributing Company Distributing companies. In Alabama and in Tennessee, Kill Cliff has partnered with Greene Beverage Company in Tuscaloosa and Ajax Turner in Nashville, with several other contracts in the works.  These partnerships ensure increased availability of Kill Cliff at leading grocery and convenience chains including QuikTrip, RaceTrac, Tigermarket, Kroger and Publix among other retailers.

In conjunction with increased distribution, Kill Cliff is driving brand awareness through national and local advertising.  At the same time, the company is running promotional programs on the product at retail and through a steady stream of social media initiatives aimed at their online following reaching over one million consumers per week.  This momentum is expected to continue in the weeks to come as Kill Cliff’s summer sampling program culminates at the Crossfit Games in July where the company has a secret drop planned.

About Kill Cliff

Founded and created by a former Navy SEAL, Kill Cliff – The Recovery Drink, is a lightly carbonated beverage formulated with anti-inflammation supporting ingredients and electrolytes without all the empty caloric content found in energy drinks. Kill Cliff is not an energy drink; it has no sugar, only 15 calories and only 25mg of caffeine per 12-ounce can. In addition, Kill Cliff contains a proprietary mix of all natural recovery-supporting ingredients including enzymes, green tea extract, ginger root, and milk thistle, among other functional nutrients. Currently available in a tasty blood orange flavor, Kill Cliff is now sold at GNC stores nationwide and select grocery and convenience stores in the Southeast as well as online at

Headquartered in Atlanta, the Kill Cliff team includes accomplished military veterans and endurance athletes committed to supporting philanthropic organizations sharing common interests, including The Navy SEAL Foundation, The Red Circle Foundation and Wounded Wear. Test Positive for Awesome.