Life Is Good Festival to Feature Reed’s, Inc.

LOS ANGELES — Reed’s, Inc. (NYSE MKT: REED), maker of the top-selling sodas in natural food stores nationwide, announced today that Reed’s Ginger Brews, Virgil’s Sodas and Reed’s Culture Club Kombucha will be featured at the annual Life is good Festival to be held September 21st and 22nd at Prowse Farm in Canton, Massachusetts.

The Life is good Festival is a one-of-a-kind fundraiser held at Prowse Farm in Canton, MA. This two-day celebration of music and optimism, features three stages of nationally known musical talent, hands-on games, interactive arts activities, and the “Good Kids” zone — home to the top acts in kids entertainment. The Life is good Festival will raise more than one million dollars to help kids in need.

Tyler Wakstein, Manager of Partnerships for The Life is good Company stated, “Our community is seeking an alternative healthy beverage, so we immediately sought out Reed’s, Inc. for our 2013 festival. Reed’s and Virgil’s handcrafted sodas satisfy the criteria we were seeking; pure, natural, healthy ingredients is what our loyal consumer is seeking and we are able to offer it at this year’s festival. We are truly excited to have Reed’s as a partner this year.”

Chris Reed, Founder and CEO of Reed’s, Inc. commented, “The Life is good team is highly selective in their partnerships and we are thrilled to have been chosen to partner with them as an integral part of this year’s festival. I have a great deal of respect for how Life is good has built not only a solid company, but also a tremendous charitable extension of that company to benefit children. We are looking forward to collaborating with the Life is good team for future events that ultimately help kids in need.”

About The Life is good Company

The Life is good Company spreads the power of optimism and helps kids in need by donating 10 percent of its net profits to The Life is good Kids Foundation. The company with a Positive Purpose has raised over $9.5 million for kids in need to date, principally through Life is good products, the annual Life is good Festival, and community fundraising efforts. Please visit Lifeisgood.com for more details and spread optimism with #PositivePurpose. Life is good® is a registered trademark of The Life is good Company.

About The Life is good Kids Foundation

The Life is good Kids Foundation is an accredited 501(c)(3) nonprofit organization established by Life is good to raise money to help kids in need. The Life is good Kids Foundation directly funds the Life is good Playmakers program, which provides training and support to childcare professionals who use these tools to ensure that children grow up feeling safe, loved and joyful. Life is good donates 10 percent of its net profits to help kids in need through The Life is good Kids Foundation. For more information, visit Lifeisgood.com.

About Reed’s, Inc.

Reed’s, Inc. makes the top-selling natural sodas in the natural foods industry sold in over 13,000 natural food markets and supermarkets nationwide. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. The Company owns the top-selling root beer line in natural foods, the Virgil’s Root Beer product line, and the top-selling cola line in natural foods, the China Cola product line. In 2012, the Company launched Reed’s Culture Club Kombucha line of organic live beverages. Other product lines include: Reed’s Ginger Candies and Reed’s Ginger Ice Creams. In 2009, Reed’s started producing private label natural beverages for select national chains. Reed’s products are sold through specialty gourmet and natural food stores, mainstream supermarket chains, retail stores and restaurants nationwide, and in Canada, as well as through private label relationships with major supermarket chains.